Telmap dominates the mobile navigation space with 46 per cent market share in EMEA
Research from Canalys proves Telmap is the number one market leader within the EMEA region
The Canalys research looked into the use of mobile navigation across EMEA and found that of the 2.6 million people using phonebased mobile navigation solutions on a regular basis (excluding people using free trial offers), operatorprovided navigation services, based on Telmap's solution was the number one choice, ahead of other providers including Nokia who achieved the second largest share of the market with just under 15 per cent.
This achievement is a result of Telmap's cooperation with mobile operators to deliver a comprehensive range of mobile navigation solutions to end users. In 2009 operators started introducing navigation as an integral part of their data and tariff plans, which increased end user adoption rates, as users now get to enjoy an additional service as part of the overall value bundled into their mobile services package. The Telmap solution itself, which is simple, intuitive and user friendly, attributed to high adoption rates as well as to low attrition rates.
In 2010, with operators increasingly placing more and more importance on navigation, it is clear that mobile navigation will continue to play a crucial role in the development of the mobile industry. By realizing the value behind a personalized, contextualized and localized user experience the industry is set to pay attention to the values behind a smart locationbased services strategy.
"2009 has been a great growth year for Telmap and we are very pleased with the research results. Building an LBS ecosystem with operators remains a dominant strategy for Telmap, and the research indeed confirms that even with the introduction of competing propositions, operatorprovided LBS will continue to evolve as the winning LBS strategy." says Oren Nissim, CEO of Telmap.
"With search, mapping and navigation becoming a core mobile service, we believe that in the near future we will see more and more operators offering navigation as a core part of their mobile offering, providing users with a high quality service, that offers a great value together with a consistent, branded and customized experience to endusers.", says Chris Jones, Vice President, Canalys.
A white paper with the full research results will be published in the coming weeks.
Telmap is a world leader in location solutions. The company has established a solid reputation for providing its customers with innovative, value added mapping and navigation solutions that open new business opportunities and generate new revenue streams. Telmap has a unique endtoend solution including a mobile location companion, a complementary web companion, robust location platform with a set of APIs to support its customers in delivering a strong LBS strategy. The company's flagship product, Telmap5 is the world's first personalized location companion integrating innovative and patented technologies including Telmap Active Interface, Telmap Active Search and Telmap Active Widgets.
Telmap is the #1 choice of location solution and its technology has been selected by leading industry players Orange FT Group, Vodafone, Vodacom, SFR, O2, AOL, Pelephone, Carphone Warehouse and more.
For more information, please visit www.telmap.com
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