Telmap and Cellcom expand successful mobile navigation service by offering "Cellcom Navigator" to Nokia S40 phones and others devices

New marketing campaign and wide variety of devices propels mobile navigation into the mass market

(PresseBox) ( Herzelia, Israel, )
Telmap (www.telmap.com), a world-leading provider of mobile Mapping and Navigation solutions, today announced that the Telmap-driven mobile navigation service offered by Israel's leading cellular operator, Cellcom, is now available for two key Nokia S40 phones - the 6230i and 6280 - as well as for an extensive list of Windows Mobile, Symbian and Java devices. The service, called "Cellcom Navigator", is based on Telmap Navigator, Telmap's unique cross-platform mobile mapping and
navigation solution.

With the Cellcom Navigator service now available on the highly popular mass
market S40 phones as well as on other devices running on several platforms,
Telmap and Cellcom are together making it possible for the broadest range of
people to enjoy the benefits of feature-rich, real-time mobile navigation. The expanded offering builds on the earlier successful launch of the service for a more limited number of phones and Cellcom is supporting this phase two launch with an aggressive nationwide marketing campaign.

The Telmap-based service turns each phone into a handheld real-time mobile
navigation and information guide, ideal for both in-car and pedestrian navigation. Following the initial launch, Cellcom began offering the Telmap-based navigation service on the Nokia S40 phones in early April, making it one of the first navigation services worldwide for Nokia's popular S40 series.

The other devices available through Cellcom on which the service is offered include Sony Ericsson Java phones, Nokia S60 phones and several Windows devices.

"The excellent response in the short time since we launched Cellcom Navigator confirms that mobile navigation holds strong appeal for a wide range of users," commented Adi Cohen, VP Marketing at Cellcom. "We are committed to promoting our mobile navigation service and with Telmap as our solution partner, we are well positioned to fulfill our joint goal of leading the worldwide trend to bring mobile navigation to mass volume markets."

Oren Nissim, CEO at Telmap, added. "Working with Cellcom and other leading
operators worldwide to bring real-time mobile navigation to the phones that have the widest appeal is an important element in our mass market deployment strategy. The launch of Cellcom Navigator on multiple phones and platforms brings us a step closer to the point where virtually anyone can find their way, wherever they are, wherever they want to go, using standard mobile phones. It also proves that mobile navigation is a compelling offering that can help operators succeed in mass markets."

Feature-rich, real-time navigation and information

Cellcom Navigator guides subscribers along the best route to their desired destination using voice instructions and high-quality onscreen maps, with turn by turn instructions for both in-car and pedestrian navigation. It also provides information and direct dialing to millions of points of interest (POIs) such as restaurants, hotel, gas stations, theaters and more, and enables users to share POI addresses and other information with friends and colleagues via SMS. The service provides full coverage in Israel and users can purchase packages for specific European markets and the United States, which can be used with the roaming service on their phones.

About Cellcom Israel Ltd

Cellcom is Israel's largest cellular operator with 2.5 million customers. Currently, it operates a GSM/GPRS/EDGE/UMTS network, based on European technology, in addition to its American TDMA infrastructure. Cellcom's subscribers benefit from roaming agreements with the majority of cellular operators around the world.
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