WOP Dubai 2009, the hub for the Middle East and more

(PresseBox) ( München, )
According to the very high degree of satisfaction and enthusiasm of its 80 participants from 18 countries and 1686 visitors from around the globe, the first WOP Dubai exhibition and conference held last 3-5 March was a clear success. Located on the fastest growing hub of perishables in the world ($1,2 Billion imports to Dubai, +40%, worldwide sourcing) WOP Dubai offers unique international trade opportunities.

Leading Middle East distributors like Unifrutti Asia, Fresh Fruit Company, Barakat, Shokri, Farzana, Blasco ... where exhibiting the most premium products and brands, sourced from the best world producers and redistributed to the entire Middle East as well as to other countries in the surrounding regions: Africa, Asia and East Europe.


"World of Perishables has given the region a new chance for the fresh produce industry to meet. Unifrutti, decided to support such initiative as we are certain of the immense potential this event may have in the future" comments Ms Mariana Albornoz De Nadai, CEO, Unifrutti Asia.

WOP Dubai became a unique global exhibition platform for leading producers from around the globe like Almeria, China , Egypt , France , India , Jordania , Kenya , Murcia , Turkey or Peru .

Murcian delegation of exporters Proexport, comments "From our perspective, participating in WOP Dubai representing the Spanish growers of fruits and vegetables has been a complete success. Our participant companies had the chance to meet with key importers, wholesalers and supermarkets in the Gulf region. We look forward to establishing long lasting relationships with them and provide consumers in the region with fruits and vegetables of the highest quality and flavour. I congratulate the Exhibition organizers as well as the Dubai Municipality for their support and their commitment with our industry. We will definitively participate in WOP 2010."

Eurofresh conference, held on Wednesday 4th, was a very useful meeting point for leading trade and logistics operators, with the release of extensive market trends figures from International markets and the Middle East in particular. The Dubai Municipality expressed its highest concerns towards the implementation of a total food security policy. It detailed the food safety measures efficiently implemented for both imported perishables, with particularly efficient measures on the 2 main entry platforms the Al Aweer wholesale market and the perishables air terminal Dubai Flower Centre.
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