Brits Opt for More Choice and Flexibility in 2008
New Years subscriptions demise as Brits choose to Pay-per-work out!
- Consumer demand more choice and flexibility in 2008
- Over two thirds who joined a gym as a New Year's resolution said it didn't deliver value for money
- Nearly a quarter of respondents (22%) with membership fees and subscriptions wasted more than £50 on unused memberships and a further 12% wasted £26 - £50
- 27% would like pay-as-you-go satellite or digital television services and a quarter opted for pay-as-you-go car insurance
Brits demand more flexibility and the choice to be able to use pay-per-day services such as gym memberships, car insurance and television services. That's according to new research launched today by T-Mobile.
Research shows that almost half of Brits (45%) felt they wasted money last year on membership, contract and subscription fees that they didn't use. Not surprisingly, gym memberships are the most popular subscriptions at this time of year, but according to the survey 69% of people who joined a gym with New Year's resolutions in mind felt they didn't get value for money because they didn't use it enough. Nearly a quarter of people with subscriptions felt that they had wasted more than £50 and a further 12% believed that they had wasted between £26 - £50 on unused memberships.
With the credit crunch looming large in everyone's mind, 2008 looks set to be a year in which value for money is paramount. According to the research, many popular subscription services could do with offering consumers greater choice and the option to use pay-per-day services. Almost a third (30%) of respondents favoured pay-per-day gym memberships, 27% wanted for pay-per-view satellite or digital television services and a quarter would like pay-as-you-drive car insurance.
Richard Warmsley, Head of Internet on the Move, T-Mobile, said: "The research highlights growing demand amongst consumers for greater choice and flexibility when signing up to new memberships and services in the New Year. Now that consumers can have pay-per-day mobile broadband, our research suggests that they also want the same level of flexibility in other aspects of their life.
"We have continued our commitment in giving our customers the choice to control how they spend with pay-per-day deals such as web'n'walk Plus Daily which gives customers unlimited broadband Internet access for £4 a day. Unlimited browsing allows customers to take full advantage of the internet, the way they like at any time, without the constraints of a fixed line or monthly commitment."
T-Mobile was the first operator to offer unlimited pay-per-day broadband across the UK. Customers can for the first time experience a high speed internet connection via a T-Mobile USB modem and their laptop, for £4 a day.
About the research
Research was conducted by Ipsos MORI via their online omnibus. 1,000 respondents aged 16 to 64 were interviewed between 14th - 18th December 2007.
Web'n'walk mobile internet timeline:
November 2005 - T-Mobile launches web'n'walk - the UK's first simple, open Internet experience with the freedom to browse the entire web, just like you use at home and at work April 2006 - T-Mobile is the first UK operator to charge a flat rate per month plan for unlimited mobile internet browsing and e-mail August 2006 - T-Mobile launched web'n'walk for pay as you go customers - with a unique new charging mechanism - with browsing costs capped at a maximum of £1 per day, however much you surf October 2006 - web'n'walk Plus and Max launched providing an enriched web experience via a handset modem or laptop card, and access to the full range of Internet calling services (e.g. VoiP) July 2007 - T-Mobile announce half a million customers are regularly using T-Mobile's mobile internet service, web'n'walk October 2007 - T-Mobile launches web'n'walk 3.0 allowing users to personalise their homepages and have one click access to their favourite websites November 2007 - T-Mobile becomes the first operator in the UK to offer pay as you go broadband with web'n'walk Plus Daily, offering customers super fast internet access without a contract for no more than £4 per day November 2007 - T-Mobile announce its 5 Day Pass for £2.50, enabling pay-as-you-go customers access to the whole internet for just 50p per day January 2008 - T-Mobile integrate free Wi-Fi Hotpots within the web'n'walk price plans.
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T-Mobile (UK) Ltd
T-Mobile Netherlands has a turnover of 1.318 billion Euros in 2007. Since the first of October 2007 the mobile and internet activities of Orange Netherlands are a part of T-Mobile Netherlands. Together Orange and T-Mobile serve 4.9 million customers in The Netherlands. T-Mobile offers products and services for the consumer market as well as for business users. In the Netherlands T-Mobile owns a state of the art mobile network for voice and data services as well as a fast growing number of HotSpot locations where users have access to a high speed mobile internet connection. T-Mobile Netherlands is part of T-Mobile International, one of the world's leading companies in mobile communications. T-Mobile, one of Deutsche Telekom s operating units, concentrates on the most dynamic markets in Europe and the United States. By the end of December 2007 nearly 120 million mobile customers were served by companies of the Deutsche Telekom group. And all that over a common technology platform based on GSM, the world s most successful digital wireless standard. This also makes T-Mobile the only mobile communications provider with a seamless transatlantic service.