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Press release Box-ID: 362757

Synchronica Software GmbH Blücherstraße 22 10961 Berlin, Germany http://www.synchronica.com
Contact Ms Nicole Meissner +44 1892 552780
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Synchronica Software GmbH

Telecom Personal Launches Personal E-M@il Based on Synchronica Mobile Gateway

(PresseBox) (Buenos Aires, London, )
Highlights:

- Argentinean carrier Telecom Personal launch its mass market mobile email and synchronization service
- Retails at ARS 9 (USD 2.3) per month
- Service supported by major commercial advertising campaigns in leading Argentinean and regional media

Telecom Personal, the mobile subsidiary of Telecom Argentina, has launched Personal E-M@il, a mass market push email service based on Synchronica's award-winning Mobile Gateway middleware. The service allows Argentinean consumer, prosumer, and business subscribers to enjoy push email and synchronization services without needing to upgrade or replace their existing mobile handsets.

With 15 million subscribers, Telecom Personal is one of the leading mobile carriers operating in an extremely competitive market. Telecom Personal is investing heavily in data-focused value-added services and is increasing its transmission and bandwidth infrastructure to support this.

Synchronica's Mobile Gateway provides Telecom Personal with an addictive value-added messaging service that should increase overall subscriber revenues and improve customer loyalty. Prospective customers can sign up by sending the word MAIL as an SMS to 7373 or via the dedicated Personal E-M@il portal

Personal E-M@il was launched in time for Father's Day and is supported by a major advertising campaign. The service is available to any Telecom Personal subscriber and uses the built-in email and synchronization clients, as well as email to MMS and email to SMS to support any handset connected to the network. The service is provided on an unlimited basis at a flat monthly rate of ARS 9 (USD 2.3).

Ignacio Nores, Telecom Personal's Marketing Director, comments: "Personal E-M@il is strategically very important to Telecom Personal. From the beginning, we were resolute that the service must be user-friendly, clientless, and accommodate the circumstances of each of our customers, regardless of the type of handset they own. Synchronica Mobile Gateway ticks all of these boxes and is proving itself to be an innovative and valuable addition to our portfolio of value-added services."

Carsten Brinkschulte, CEO of Synchronica, adds: "The launch of Personal E-M@il provides a strong endorsement of Synchronica's emerging market focus. Synchronica Mobile Gateway allows Telecom Personal to offer an affordable, and more importantly, accessible mobile email solution to the country's mass market."

About Telecom Personal

Telecom Personal is the Argentinean mobile operator leading in innovation, with more than 15 million customers in the country. It offers GSM and third-generation (3G) mobile telephony services on UMTS / HSDPA networks.

Telecom Personal operates since 1996 and its shareholder is Telecom Argentina S.A. It also offers innovative mobile services, such as mobile high speed internet (GPRS, EDGE and HSDPA), videocall, full-track download, MMS, image streaming, corporate email, and smartphone solutions.

For more information, please visit www.personal.com.ar

Synchronica Software GmbH

Synchronica plc is a leading developer of nextgeneration mobile messaging solutions based on open industry standards. The awardwinning product portfolio includes the flagship product Mobile Gateway, providing push email, synchronization, instant messaging (IM), backup and restore, and mobile connectivity to social networks. Synchronica's products are whitelabeled and offered by mobile operators in emerging and developed markets to provide mass market messaging services, increasing data revenues and reducing churn.

Synchronica Mobile Gateway provides a unique multiprotocol gateway combining Push IMAP, SyncML, ActiveSync, Email to MMS, and Email to SMS, delivering push email and synchronization to literally any mobile phone currently in the market without requiring an additional client to be downloaded. Expanding instant messaging to mobile devices, Mobile Gateway establishes carrierbranded IM communities, using the industry standard XMPP and provides gateways to popular internet IM communities, connecting any IMPSenabled handset.

Headquartered in England, Synchronica also maintains a development center in Germany in addition to a regional presence in the USA, Hong Kong, and Dubai. Synchronica plc is a public company traded on the AIM list of the London Stock Exchange (SYNC.L). For further information, please visit www.synchronica.com

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The publisher indicated in each case is solely responsible for the press releases above, the event or job offer displayed, and the image and sound material used (see company info when clicking on image/message title or company info right column). As a rule, the publisher is also the author of the press releases and the attached image, sound and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.