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Synchronica Targets Emerging Markets with Mass Market, Zero Footprint Mobile Email Solution That Works on Any Phone
First Mobile Operator Launched and Another 15 Currently Trialling Solution in Emerging Markets
Synchronica is making significant in-roads into emerging markets, with the first mobile operator having launched Mobile Gateway and another 15 operators currently trialling the software.
Carsten Brinkschulte, Synchronica's CEO, comments: "Mobile operators in emerging markets have been telling us that they see a strong market for mass market mobile email and look at mobile email as a way to get around the inherent problems caused by low fixed-line and PC penetration. The challenge has been finding a mobile email solution that works with all phones in use today and does not need additional client software to be installed on the device. With Mobile Gateway 3.5, we have added the last piece of the jigsaw by enabling any mobile phone user, regardless of which handset they use, to access their email easily from their phone."
Brinkschulte continues: "All forecasts point to emerging markets as the breakthrough area for mass market mobile email. India, for example, saw a 97 percent year-on-year growth in new mobile subscribers during 2006 to 149.5 million*, and forecasts point to a total of 300 million mobile users by the end of 2008. The number of mobile phone subscribers in developing countries has almost tripled in the last five years, and they now account for 58 percent of subscribers worldwide**. All of this bodes well for mobile email when you consider that the number of email users in India outstrips the number of PCs in the country. Recent trips to emerging markets convinced me that mobile operators in these regions now have the opportunity to make the mobile phone the primary device for accessing the internet, and our 'mobile email for all' solution can become the most popular data service generating recurring revenues and preventing churn."
New features in Mobile Gateway 3.5 include:
- Support for all phones: Even very basic phones can receive email - via an SMS notification showing header and body text in a text message
- Mobile signup: Users can register from their handset via WAP, removing the need to sign up via a PC in countries where PC penetration is low
- New business back-ends: Support for Microsoft Exchange 2007 and Sun Communications Suite 5.0
- Easy billing integration: New billing API for integration with billing systems (post- and pre-paid)
*Data from Light Reading, March 2007 (statistics show growth between December 2005 and Dececember 2006). Other countries that feature in Light Reading's Top Ten Emerging Mobile Markets report include: Pakistan (up 147 % to 48.3 million), Bangladesh (up 135 % to 21.8 million), and Nigeria (up 38 % to 30 million)
**Data from study of world trade and development conference of the United Nations (UNCTAD), February 2008 Set up a meeting at GSMA Mobile World Congress to discuss the latest mobile messaging trends by replying to this email We are looking forward to meeting you in Barcelona!Stand Number 2J25, Hall 2, Ground Floor
About Mobile Backup
Synchronica's Mobile Backup solution includes support for OMA DS (SyncML) for backing up and restoring contact, calendar, and other data on the majority of mobile phones in the market today. It also features an automatic client provisioning module (OMA CP) that enables remote, over-the-air, automated setup of the service for subscribers through web, WAP, and SMS interfaces.
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