Synchronica Launches First Low-Cost MessagePhones with Complete Messaging Infrastructure

New MessagePhone Handsets Bundled with Turnkey Messaging Services from Synchronica Deliver Affordable Aspiration to Users and Differentiation for Operators in Emerging Markets

(PresseBox) ( London/Seoul, )
- Two lowcost messagingcentric handsets optimized for emerging markets
- Bundled with push email, synchronization, and instant messaging (IM) services from Synchronica
- Enables mobile email even on entrylevel phones for consumers and businesses
- Provides full internet access with PClike web browsing, optimized data, and fast download
- Operatorfriendly white label offering provides differentiation and combats churn
- Turnkey solution delivers lower total cost of ownership (TCO) than smartphones
- Two subsidiaries of large operator groups have placed purchase orders and are set to launch shortly

Synchronica plc, the international provider of nextgeneration mobile messaging services, and Korean device manufacturer KC Mobile today introduced MessagePhone,, a new lowcost messaging device. The result of eight months of extensive collaboration, the new MessagePhone provides an integrated device and service solution that delivers smartphonelike functionality and messaging services at lower total cost of ownership (TCO) than competing solutions.

MessagePhone enables operators in emerging markets to bring mobile data services to the mass market and to combat churn. MessagePhone, which is available in two models, is distributed by Brightstar, a multibillion dollar global innovator in demand generation distribution and integrated supply chain solutions in the converging wireless and IT industries.

Available immediately, the new MessagePhones offer advanced features, such as push email and synchronization services, mobile instant messaging, a full HTML web browser, and access to social networking sites. The Javaenabled MessagePhone handsets feature a full QWERTY keyboard, large color LCD screen, MP3 and MPEG4 player, camera, SD memory expansion, a robust personal information manager (PIM), optional Bluetooth connectivity, USB connector, and a builtin FM radio. MessagePhone is sold as a turnkey, integrated solution with an allinclusive price as low as USD 99.

MessagePhone comes bundled with a complete suite of infrastructure services providing a comprehensive and affordable mobile messaging and internet experience for users across Africa, Latin America, Eastern Europe and Southeast Asia. Powered by Synchronica Mobile Gateway, the devices provide push email and synchronization, as well as instant messaging and access to social networking sites, complemented by a full HTML browser licensed from awardwinning mobile browser vendor Bolt. MessagePhone has been designed to become the primary internet device for users who don't have frequent access to a PC, offering special features, such as a builtin mobile signup wizard: Users simply type in their email address and password and instantly start receiving email.

The underlying Mobile Gateway messaging services are designed to easily integrate with the operator network. Mobile Gateway connects the MessagePhone to enterprise and consumer mail servers, social networking sites, IM communities, and RSS web feeds. Unlike messaging solutions of leading smartphone vendors, the Mobile Gateway platform uses open industry standards and supports virtually any device from any manufacturer, enabling carriers to extend the service to other devices and across their entire subscriber base.

As a white label solution both the handsets and the mobile messaging platform can be branded and customized to operator requirements, providing a clear differentiation from competitors' offerings. The bundled services empower the operator to own the relationship with the enduser and create stickiness - imperative in the battle by operators to avoid being relegated to bit pipes.

Commenting on MessagePhone, Nick Jotischky, Principal Analyst, Informa, said: "The MessagePhone solution provides operators in emerging markets with a significant addressable market that can help them to win the battle for identity management. The devicecentric solution provides benefits to operators desperate to offset falling voice revenues by increasing the size of revenues generated from data services and to retain existing customers at a time when users are becoming more fickle."

According to data collected by Informa, monthly churn in Africa averaged approximately 4.8 percent in September 2009, with churn rates in Kenya and Tanzania having reached an astonishing 9.2 percent and 11.4 percent respectively.

Carsten Brinkschulte, CEO of Synchronica commented: "With MessagePhone, we have created a device and service bundle that provides an answer to key challenges faced by operators and delivers affordable aspiration for customers in emerging markets. For the operators, we have delivered a messagingcentric handset that puts them back in control of their subscriber base - they can brand the product and use the services to reduce churn. For subscribers, MessagePhone can become their first and primary internet device - a great phone with a large screen and full internet access without breaking the bank, potentially replacing the trek to the internet cafe."

J. Jung, CEO at KC Mobile, added: "The MessagePhone has been designed from the ground up to provide operators in emerging markets with a lowcost, yet highquality, fullfeatured nextgeneration messaging device. With two significant operators already having signed contracts, we are confident that MessagePhone will appeal to a broad cross section of operators in emerging markets."

MessagePhone is available in two versions, the QS150 and the QS200:

MessagePhone QS150

- Messaging and browsing device with VGA camera and MP3 player
- 2.2" QVGA 262K TFT LCD
- 2.5G (GPRS) - GSM triband, not quadband
- Bundled push email service (users can have up to four email accounts)
- Contact list and calendar synchronization
- Bolt web browser, IM client, and social networking
- Support for Java MIDP 2.0
- QWERTY keyboard
- 10 MB user memory
- MicroSD card slot (up to 4 GB)
- 5.5 hours talk time, 17 days standby

MessagePhone QS200

- Messaging and browsing device with camera (1.3 megapixel), MP3 player, Bluetooth, and FM radio
- 2.2" QVGA 262K TFT LCD
- 2.75G (GPRS / EDGE) - GSM quadband
- Bundled push email service (users can have up to five email accounts)
- Contact list and calendar synchronization
- Bolt web browser, IM client, and social networking
- Support for Java MIDP 2.0
- QWERTY keyboard
- 32 MB user memory
- MicroSD card slot (up to 4 GB)
- 5.5 hours talk time, 17 days standby

About KC Mobile

KC Mobile is a developer and manufacturer of whitelabeled mobile telephony devices. Producing a diverse range of solutions based on GSM, GPRS, and 3G technologies, KC Mobile is a recognized innovator within the sector and has built up an enviable portfolio of products. With Koreanbased research and development, and Chinesebased manufacturing, KC Mobile enjoys a solid foothold worldwide. KC Mobile's focus on quality research and development in tandem with costconscious production allows it to fulfill its strategic vision of being the leading developer of lowcost whitelabeled mobile devices.
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