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Synchronica Launches Android Instant Messenger Client App for Mobile Gateway
América Móvil will be the first to launch the new client app, which is powered by Synchronica's instant messaging and presence service (IMPS) platform, through all their subsidiaries.
The IM client app for Android can be downloaded from Synchronica Mobile Gateway or pre-installed by the device manufacturer. The client app supports popular services, such as Facebook, Windows Live, Yahoo, Google Talk, AOL, ICQ, Jabber XMPP, and the Synchronica Messenger IM service.
The Synchronica IM client app allows users to start multiple IM chats (one to one or group) simultaneously, receive push notifications of new messages, switch between multiple IM chats, and search for new contacts by their mobile number or IM user name.
Operators are able to provide carrier-owned and -branded IM communities to improve customer loyalty and reduce churn. With a total of 236 million mobile subscribers as of June 2011, América Móvil is the leading wireless services provider in Latin America.
"Branded IM services on the fastest-growing smartphone platform"
As part of a groupwide framework agreement, Synchronica has already deployed a carrier-branded IM service based on and powered by Synchronica's hosted IMPS platform across all of the group's 17 subsidiaries.
The launch of the new IM client app for Android will enable América Móvil subsidiaries to extend their carrier-branded IM service to Android users.
Google Inc., Android's parent company, recently announced that its platform has now surpassed Apple's iPhone iOS and that approximately 500,000 new Android smartphones worldwide are activated each day.
Android already powers a number of devices produced by leading manufacturers, such as Samsung, HTC, and Motorola; according to a report from Canalys, almost half of all smartphones shipped during the second quarter of 2011 were Android-based, up from a third during the opening quarter.
"Making the Claro brand an appealing, longterm proposition for our subscriber base is incredibly important to us", says Enrique A. Viau Najarro, regional sales specialist of Claro, a subsidiary of América Móvil.
"Claro Messenger is a very attractive way of providing subscribers with a low-cost, highly desirable instant messaging service that ties them to the Claro brand. With this client app, we can now provide an even better Claro Messenger experience to our Android customers", Viau Najarro adds.
Synchronica CEO Carsten Brinkschulte: "We are seeing significant growth in Android, particularly in the pre-paid and mid-range smartphone markets. Service providers like América Móvil see the value in deploying consumer IM solutions alongside operator-owned IM communities as a highly effective means to increase customer stickiness and reduce churn. Now, with the new Synchronica IM client app for Android, operators will be able to offer branded IM services on the fastest-growing smartphone platform."
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