Smart Communications Goes Live with Synchronica-based Push Email Service

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- Philippines' carrier Smart Communications launches GoMail
- Based on Synchronica's Mobile Gateway, GoMail is the country's first flatrated mobile push email service
- Two subscription options exist: Unlimited monthly (USD 4.45) and unlimited daily (USD 0.45)

Smart Communications, Inc., the largest mobile operator in the Philippines, has launched GoMail, a mass market push email service based on Synchronica's awardwinning Mobile Gateway middleware.

Smart is the first and only operator in the Philippines to launch a flatrated mobile push email service which is targeted specifically to the consumer market and is compatible with all handsets.

GoMail is available to all Smart subscribers and is based on Synchronica's awardwinning Mobile Gateway product. Mobile Gateway provides 100 percent device compatibility by using the builtin email and synchronization clients found in a wide range of handsets in addition to email to MMS and email to SMS for basic handsets.

Competing operators in the Philippines use clientbased solutions which are suitable for a limited range of handsets, dramatically decreasing their addressable market.

Smart's subscribers can register for the service by sending the word Mail and their handset model as a text to 7077. The service is billed at a low monthly rate of P 199 (USD 4.45) or a daily rate of P 20 (USD 0.45). Smart has embarked on a major print and radio advertising campaign to support uptake of the service.

"Being able to provide push email to any of our 45.3 million customers was a compelling prospect for Smart", says Danilo Mojica, head of Smart's Wireless Consumer Division. "In the same way that Smart's innovative, but affordable offerings made the use of voice and SMS ubiquitous in the Philippines, we would like to turn email into another universally available service on a mobile phone from which the everyday Filipino may benefit. With the launch of GoMail, we've turned that prospect into a reality. Synchronica's Mobile Gateway was the ideal choice to power GoMail, giving our subscribers a userfriendly way of sending and receiving email on any kind of handset."

Carsten Brinkschulte, CEO of Synchronica, adds: "We're really pleased that Smart chose our awardwinning Mobile Gateway to bring its innovative GoMail push email service to market. Synchronica's Mobile Gateway has been designed for markets like the Philippines where operators are increasingly introducing addictive data services to the mass market as a means of increasing average revenue per user (ARPU) levels and combating churn."

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About Smart Communications

Smart Communications, Inc. is the Philippines' leading wireless services provider with 45.3 million subscribers on its GSM network as of end-June 2010. Smart has built a reputation for innovation, having introduced worldfirst wireless data services including mobile commerce services, such as Smart Money and Smart Load.

Smart also offers 3G and HSPA services. Its Smart Link service provides communications to the global maritime industry. Smart Broadband, Inc., a whollyowned subsidiary, offers a wireless broadband service, Smart BRO, with 1.3 million subscribers as of end-June 2010.

Smart is a whollyowned subsidiary of the Philippines' leading telecommunications carrier, the Philippine Long Distance Telephone Company. For more information, visit www.smart.com.ph