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Der Kampf um die Präsenz im Internet

Fernsehdokumentation „Quoten, Klicks und Kohle“ im Ersten

(PresseBox) (Stuttgart, )
Das Erste zeigt am Mittwoch das Feature "Quoten, Klicks und Kohle. Der Kampf um die Zuschauer" von Thomas Leif zum Konflikt um die künftigen Online-Angebote von Verlegern und TV-Sendern.

"Das Internet ist nicht die ganz große Goldgrube, die uns aus dem Jammertal der Zeitungen herausführt." Diese Einschätzung vertritt der Präsident des Bundesverbandes der deutschen Zeitungsverleger, Helmut Heinen, in dem Feature "Quoten, Klicks und Kohle", das am Mittwoch, 30. April 2008, 23.30 Uhr im Ersten ausgestrahlt wird. Heinens Begründung: "Wir brauchen zusätzliche Erlösmodelle." Deshalb seien ARD und ZDF ein "Störfaktor im Wettbewerb, in der Vermarktung im Internet, auch wenn sie
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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.