SMARTRAC launches new BullsEye NFC tag with unique functionalities for high-volume product authentication and commercial marketing applications

Amsterdam, (PresseBox) - SMARTRAC N.V., the leading developer, manufacturer, and supplier of RFID transponders and inlays, today announced the global launch of its innovative BullsEye NTAG210 Near Field Communication (NFC) tag.

SMARTRAC BullsEye, industry's best-known all-purpose NFC tag, is now available with the new NXP NTAG210 IC and is furthermore equipped with unique ID (UID) mirror functionality which enables the IC's serial number to be mirrored as part of its encoded URL address. This new feature enables every tag to be seen and read uniquely from an application perspective without the need to encode tags with variable numbers.

The new BullsEye NTAG210 NFC tag is the high-performing, cost-effective option for product authentication, media adverts, smart posters, postcards, and other high-volume applications that require simple URL addresses with unique numbers but need little additional memory. Global brand owners can benefit by harnessing NFC's capabilities while streamlining the implementation of large-scale marketing campaigns.

Key technical features of the SMARTRAC BullsEye NTAG210 NFC tag:

- Antenna size: round 35 millimeter / 1.38 inch

- Die-cut size: round 38 millimeter / 1.50 inch

- Memory: 48 bytes user memory with password protection and UID

- UID mirror functionality

- Original signature feature

- NFC Forum Tag Type 2 and ISO/IEC 14443 Type A compliance

The SMARTRAC BullsEye NTAG210 NFC tag is the ideal solution for volume applications with limited memory need but maximum tag performance required. The new tag has been tested and qualified by major NFC smartphone brands. BullsEye NTAG210 NFC tags are available immediately in sample quantities for testing. Volume deliveries will start end of October 2013.

SMARTRAC announced technical specifications and further product details at an industry event in Nuremberg, Germany, today.

Forward-looking statements:

All forward-looking statements contained in this press release are based on assumptions, planning, and forecasts at the time of publication of this press release. Forward-looking statements always involve uncertainties. Business and economic risks and developments, the conduct of competitors, political decisions, and other factors may cause the actual results to be materially different from the assumptions, planning, and forecasts at the time of publication of this press release. Therefore, SMARTRAC N.V. does not assume any responsibility relating to forward-looking statements contained in this press release. Furthermore, SMARTRAC N.V. does not assume any obligation to update the forward-looking statements contained in this press release.


SMARTRAC(R) is the leading developer, manufacturer, and supplier of RFID and NFC transponders and inlays. The company produces both ready-made and customized transponders and inlays used in access control, animal identification, automated fare collection, border control, RFID-based car immobilizers, contactless payment cards, electronic product identification, industry, libraries and media management, laundry, logistics, mobile and smart media, public transport, retail, and many more.

SMARTRAC was founded in 2000 and has its registered headquarters in Amsterdam, The Netherlands. The company currently employs approximately 3,600 employees and maintains a global research and development, production, and sales network. For more information, visit SMARTRAC on the Internet: and follow us on Twitter:

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