First speakers announced for NEXT Berlin 2012

George Dyson, Steve Souders (Google), Alexia Tsotsis (TechCrunch), Hermione Way (TNW) / In all, over 100 top speakers are expected for the conference

(PresseBox) ( Hamburg, )
With only 75 days to go until the start of the event, NEXT Berlin - Europe's leading conference for the digital industry - announces its first confirmed speakers for 2012. These include renowned technology historian George Dyson, and Google's Head Performance Engineer Steve Souders. Alexia Tsotsis (TechCrunch) and Hermione Way (TNW), admired journalists and leading figures in new media, will also join the conference on stage. As will post-digital evangelist Russell Davies and creative maker mind Jeremy Tai Abbett.

Digital entrepreneurs, analysts and masterminds like these will be among the 100 speakers performing at NEXT Berlin 2012. Organised by the leading digital agency SinnerSchrader, NEXT Berlin will close Berlin Web Week with its two-day conference on May 8 & 9 at STATION-Berlin. There, 2000 opinion leaders from around the world will meet for networking, talks and workshops on the future of our digital environment.

This year's conference programme is divided into six theme tracks, curated by top-class professionals. The topics technology, creative and start-ups will be presented on the first day of the conference; mobile, fashion and experience on the second. In addition, international high profile speakers will present keynotes on the main stage on both days, while exciting favourites of the NEXT community and ambassadors of the maker movement will show insights into the future at the 'Arena'.

"NEXT Berlin focuses on the most significant trends and topics expected over the forthcoming 24 months," NEXT chairman Matthias Schrader (CEO SinnerSchrader) says. "It's an amazing event that always delivers raw inspiration. This is reflected by our NEXT delegates, who praise the quality of contacts between marketers, business developers, creative minds and engineers alike - in this form, something quite unique in Germany."

Among NEXT Berlin's keynote speakers will be Google's Steve Souders, being the expert on high performance websites and open source initiatives. The Head Performance Engineer at Google and author of books such as 'High Performance Web Sites' will address a major issue most companies with dynamic websites face: the challenge of quickly loading pages. For them, Souders will have many helpful suggestions.

Another keynote speaker will be George Dyson, whose just-published book 'Turing's Cathedral' is a creation myth for the digital universe that illuminates the transition from numbers that mean things to numbers that do things. This shift will have immense repercussions on our globalised and digitalised society, and is one reason why the seventh NEXT conference is themed "post-digital".

This year's NEXT Berlin motto underlines the fact that "we're not at the end of a digital revolution, we're at the start of one", as Russell Davies from London-based agency R/GA has put it. Technology and digitalism already make up a huge part of our reality and will become more and more naturally assumed instead of marvelled at. Virtual is becoming augmented reality, the internet is connecting far more things than just computer screens, cyber will impact on real space. Post-digital prophet Davies will give the keynote on this major NEXT Berlin topic, which Adam Tinworth's blog on nextberlin.eu illuminates in the run-up to the conference.

Jeremy Tai Abbett (Widgetlabs/Truth Dare Double Dare) is one creative who really pushes the boundaries of our digital world, developing meaningful interactions at the intersection of art, technology and culture. Recent and ongoing projects include visual identities, online experiences and physical computing installations that blur the edges of digital and analog. At NEXT Berlin, he will show how far this can go.

People taking these post-digital ideas onto a new level are the leading heads of tomorrow's digital business world. Alexia Tsotsis and Hermione Way find them, for example, for TechCrunch and The Next Web, tracking exiting new start-ups and the masterminds behind them. At NEXT Berlin, they will present and moderate sessions live on stage, and will look out for new discoveries.

Prior to the conference, NEXT Berlin and its partners Daimler and WirtschaftsWoche ran a campaign to search for Germany's NEXT 100 digital trend-setters. Net community members were able to nominate their favourite entrepreneurs, investors, decision makers and creatives at nextberlin.eu and are now voting for the 250 nominees who made it onto the 'Proposals' list. Voting closes soon! An expert jury will then pick the NEXT 100 (to be announced by WirtschaftsWoche in early May) and a selection of these will appear at NEXT Berlin 2012.

In addition, NEXT Berlin is searching for the best NEXT start-up ideas, together with Deutsche Telekom. The most promising NEXT Start-ups will have the chance to present themselves at NEXT Berlin. The nomination and voting process will start in March at nextberlin.eu. Further information to follow.

Tickets for NEXT Berlin are available at nextberlin.eu. There are a few Early Bird Tickets left, at a reduced cost of 690 Euros each. A Regular One-Day Ticket will cost 690 Euros, a Regular Two-Day 990 Euros (all prices ex. fee and VAT).

For further information, please go to nextberlin.eu or contact press@nextberlin.eu.
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