Sinar Photography AG acquires the brand rights of Sinar AG

Sinar - The brand and paragon of professional photography

Zürich, (PresseBox) - The rights to the brand SINAR have been transferred from SINAR AG to Sinar Photography AG, which is headquartered at Farbhofstrasse 21 at 8048 Zürich in Switzerland. At the beginning of the year, Sinar Photography AG had already taken over parts of the rights from the segments of research, development, distribution, service and support for products of the Sinar brand.

With the transaction that was completed at the end of April, the transfer of important product and brand rights to Sinar Photography AG in Zürich has been completed. As a result, Sinar Photography AG now owns the exclusive rights to the brand name SINAR that is protected around the world and is now the only firm that develops, produces and distributes SINAR products. With this transaction, Sinar Photography AG has secured the financial, strategic and conceptional independence. This enables the firm to continue to develop unique products and practice-oriented overall solutions that provide significant support to the specialized work of professional photographers, institutions and industrial customers.

"This step encourages us to speed up certain products that are currently in the development phase and to continually bring practice-based and market-oriented innovations to the market" states Stephen Fässler, CEO of Sinar Photography AG. "As the paragon of unsurpassed quality photographic equipment and the technologically most modern overall solutions, the name SINAR enjoys the highest reputation in the world."

The name SINAR is an acronym that encompasses the prime applications in the fields of still, industrial, nature, architectural and reproduction photography, has been a guarantee for optimal solutions in analog and digital photography for six decades. As a leader in modern digital technology, Sinar Photography AG is destined for a fascinating future of top creative and technical performance in professional photography.

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