Eine Silverpop-Umfrage unter mehr als 1.800 Marketern hatte ergeben, dass B2C- und B2B-Marketer in vielerlei Hinsicht die gleichen Ziele verfolgen. Auf die Frage, was die größten Herausforderungen innerhalb des nächsten Jahres seien, nannten beide Gruppen vor allem die Generierung mehr potenzieller Kunden, Up-Selling und
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