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Silverpop Systems Inc. 200 Galleria Parkway, Suite 750 30339 Atlanta, GA, United States http://www.silverpop.com
Contact Mr Marc Pedack +49 211 9648552
Company logo of Silverpop Systems Inc.
Silverpop Systems Inc.

Umfrage: E-Mail Marketer erwarten Andauern der Rezession

Doch 88 Prozent der E-Mail-Marketingbudgets in 2010 wachsen oder bleiben unverändert

(PresseBox) (München, )
Silverpop, ein führender Anbieter von E-Mail-Marketing-Lösungen für B2C-Marketer und Marketing-Automationslösungen für den B2B-Bereich, hat eine internationale Umfrage unter 300 E-Mail Marketern zu den Aussichten für 2010 durchgeführt. Das Ergebnis: Knapp neun von zehn Befragten sehen vorerst kein Ende der Rezession. Schlimmer noch: Drei Viertel geben an, dass ihr Unternehmen die Krise mehr oder weniger stark zu spüren bekommt. Konkret auf ihre Einschätzung des Endes der aktuellen Krise angesprochen gaben 36 Prozent der E-Mail Marketer an, dies werde "nicht in nächster Zeit" geschehen. Ein Fünftel rechnet nicht mit einer Erholung vor dem vierten Quartal 2010.

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