Canned tomatoes are currently facing hard times on the US market. As a consumer commodity which at present is sold mainly in food metal cans, long-life tomato products belong to a product segment which so far has generated a large number of very similar, poorly differentiated products, and very few premium products. That could be set to change. In a white paper, SIG Combibloc is highlighting why the US market for canned tomato requires a bold change, and how carton packs can help refresh the US market for long-life tomato products and breathe new life into it.
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