Unique drinking sensation - chocolate milk with real coconut flakes: Latco launches the first drinksplus products in Brazil
Now in South America: drinksplus technology from SIG Combibloc for one-of-a-kind products
Luciana Galvão, Head of Marketing at SIG Combibloc South America: "Consumers today are more interested than ever in eating a healthy and varied diet. And they're also on the lookout for special moments of indulgence and new, unusual taste experiences. Beverages containing perceptible, natural particulates combine both. They are right up-to-the-minute, and meet consumers' demands".
Sensation in a carton pack
drinksplus products containing healthy bits have already gained a foothold in many parts of the world - and now, the innovative drinksplus technology has reached South America. Latco, active on the Brazilian market since 1966 and today one of the country's biggest dairy companies, is an extremely ambitious enterprise that is dealing creatively with the possibilities offered by the new technology. Both ChocoLatco+ flavours are filled in the carton pack combiblocSmall 250 ml on a standard filling machine from SIG Combibloc for liquid dairy products. To fill the innovative beverages, the machine CFA 712 has been fitted with an easy-to-install 'drinksplus kit'. The two new chocolate drinks from Latco are characterised by a very high cocoa content, combining premium quality chocolate with flakes of real coconut. The new chocolate drinks open up a totally new drinking experience for consumers. Similarly, the drinksplus technology presents Brazil's beverage industry with completely new possibilities.
The innovative drinksplus technology from SIG Combibloc can create more than just beverages containing coconut flakes. Pieces of real fruit and vegetables or cereals can also be filled without any difficulty - the particulate content in the product can be up to ten per cent. Individual bits can be up to six millimetres in length and width. This brings products containing real, perceptible additional benefits onto the supermarket shelf. The products not only contribute to a balanced, healthy diet, but thanks to their unusual texture they also provide a new drinking sensation. Luciana Galvao: "With the drinksplus technology, in Brazil the ground has now been laid for scores of trendy beverage concepts that represent a genuinely innovative step".
SIG Combibloc is one of the world's leading system suppliers of carton packaging and filling machines for beverages and food. In 2013 the company achieved a turnover of 1,680 million Euro with around 5,100 employees in 40 countries. SIG Combibloc is part of the New Zealand based Rank Group.