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Nestlé Mexico adds new flavours and volumes to popular "Coffee Mate" range in combifitMidi
Best-sellers in Mexico: coffee creamers free from lactose and cholesterol
Most Mexican consumers drink their coffee with milk. Coffee Mate is a best-seller in the category of coffee creamers, and is the market leader in Mexico. Coffee Mate was originally offered as a powder. In summer 2013, Nestlé Mexico decided to add combifitMidi to the packaging range, and launched the liquid variant in the aseptic carton pack for the first time. Simultaneously, Nestlé used the launch of Coffee Mate in combifitMidi 500 ml with the combiSwift screw cap to add two new flavours to the range. Alongside the Original version, in this first step Hazelnut and Vanilla were also offered.
The range has been expanded steadily since then, and now includes the flavours Original, Vanilla, Vanilla light, Caramel, Chai Latte, Cinnamon, Irish Cream, Condensed Milk, Hazelnut and Cajeta (Mexican caramel syrup). Now, Nestlé is also taking advantage of the volume flexibility of the filling machines from SIG Combibloc and offering the products in two volumes that can be filled on a single filling machine.
The benefits of a carton pack are plain to see for consumers: the carton pack is easy to transport and simple to use. The screw cap means the pack can be easily reclosed. Moreover, before its first use the product can be stored without refrigeration for a prolonged period.
You can also visit Coffee Mate on facebook: https://es-la.facebook.com/CoffeeMateMex
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