Brazil: ebba opts for carton packs for well-established brands
Maguary and Dafruta: promising outlook with new packaging
ebba was founded in 2009 with the aim of further consolidating two best-selling brands, Maguary and Dafruta. The two brands are Brazil's leaders in the juice concentrate sector. This year, Maguary marks 60 years on the Brazilian market; Dafruta has been around for more than 25 years. The two brands are also gaining more and more ground in the ready-to-drink juices, nectars and juice drinks segment.
The Dafruta and Maguary nectars are now offered in combiblocMidi 1,000 ml carton packs with combiSwift screw cap. The ready-to-drink Maguary SuperFrutas premium products are available in combifitMidi, as well. The company also fills juice beverages for children in the handy small-format carton pack combiblocMini 200 ml with drinking straw. The wide range of options means ebba can offer the right carton size for every consumer and every drinking situation.
Global distribution network
Lilian Yokota, Marketing Manager for ebba: "Our company combines the values of tradition, innovation, quality, health and well-being. To ensure we can provide this variety, flexibility is hugely important. Flexibility available enables us to respond quickly and flexibly to market requirements and the demands of our customers". This flexibility will also enable ebba to further expand its global distribution network.
SIG Combibloc is one of the world's leading system suppliers of carton packaging and filling machines for beverages and food. In 2012 the company achieved a turnover of 1,620 million Euro with around 4,950 employees in 40 countries. SIG Combibloc is part of the New Zealand based Rank Group.
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