Semphonic to reveal the secrets behind Excel reporting

Digital measurement and Web Analytics expert crosses the pond to provide a common-sense approach to Excel reporting

San Francisco, (PresseBox) - Vice President of Analytics at digital measurement and data analytics consulting firm, Semphonic reveals how to develop Excel based reports irrelevant of industry sector, whilst highlighting the successful practices and where the common pitfalls lie. Jesse Gross is making the trip over from San Francisco to host a one day workshop on Monday 5 November 2012 as a prequel to the eMetrics Düsseldorf Summit held at the Hilton Düsseldorf hotel.

Jesse will share Semphonic's expertise in the construction of Advanced Digital Measurement Excel reports, parting with his valuable knowledge to reveal the user-driven and analytical functions often forgotten when relying upon Excel for reporting. The one day workshop is set to be popular and only has a limited number of places available, be sure to book your place soon.

Gross comments, "Excel is the business intelligence and reporting tool and in most companies the most frequent form of distribution for Web data analysis. Despite this, the structure and distribution of Excel reports can be a nightmare for companies. With that in mind, I plan to tackle the issues so many organisations face by sharing Semphonic's highly regarded practical insight and expertise in advanced digital measurement Excel reporting."

The workshop will provide:

1. The full end-to-end process for building meaningful Excel reports, including importing raw data, calculating and organising the data and building out aesthetically appealing user interfaces.
2. Common reporting missteps and how to avoid them.
3. Examples of reporting successes and how they are possible in Excel
4. A full set of completed Excel files that can be used and shared with your team immediately
5. A copy of Jesse's own training deck

To register for the session please click here.

The one day workshop is the first in a number of appearances from Semphonic at the eMetrics Düsseldorf Summit. In addition to secrets of Excel reporting, Gross will also be discussing social media and measurement and Matthias Bettag, VP Analytics Semphonic Europe, will tackle the myth of measurability.


Semphonic is a cutting-edge digital measurement and data analytics consulting firm providing clients with deep insight and strategy into their complex customer interaction challenges across the digital channel. Semphonic has deep roots in the analysis of large-scale databases, combining the power of segmentation, predictive modelling, and deep statistical analysis to help clients identify and execute high ROI, data-driven marketing campaigns. The entire Semphonic team provides unmatched thought leadership around complex digital data challenges faced by organisations. Semphonic is technology agnostic with strong expertise across platforms and applications including Adobe Omniture, Coremetrics, Google Analytics, Unica, Webtrends and Yahoo! Analytics, among others.

Semphonic has developed a comprehensive, end-to-end, service offering that addresses clients' complex data analytics challenges from the bottom up. Semphonic's services and methodology are firmly rooted in the "Semphonic Way" with a focus on being repeatable and scalable. Semphonic's core capabilities span strategy through implementation, targeting the data infrastructure, reporting, analytics and segmentation needs of clients. Semphonic has also developed core expertise across emerging technology areas including data warehousing, social and mobile.

Semphonic was founded in 1997 and is headquartered in the San Francisco Bay Area with offices in Boston, New York, Washington, DC, Portland, OR and Berlin, Germany. Semphonic is also the driving force behind the premier web analytics conference, X Change. For more information about Semphonic, please visit:

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