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Seoul Semiconductor Works with Avnet, the World Largest Electronics Distributor; Extends Global Reach of its LED technology

(PresseBox) (Korea, ) Seoul Semiconductor (KOSDAQ: 046890), one of the world largest LED producers, today announced that it has signed European and Asian distribution agreements with Avnet Electronics Marketing, a division of Avnet, Inc. (NYSE:AVT), to expand and reinforce its sales network. The agreements followed an announcement the companies made in January for Avnet to distribute Seoul Semiconductor’s products in the North American market.

The North American agreement ensured Seoul Semiconductor clients enjoy a higher level of service such as solutioncentered support, and quicker delivery by maintaining inventory of its offerings. The recent agreements in Asia and Europe are expected to provide these benefits and more. Avnet’s professionals will not only be supplying LED products but will also be providing crucial technical support services necessary to apply Seoul Semiconductor’s technology to customers’ actual applications. Ultimately this will save customers time and money, and enhance Seoul Semiconductor’s competitiveness.

Seoul Semiconductor is a leading innovator of highbrightness and energyefficient LEDs. It recently introduced a number of highly innovative LED technologies, among them “Acriche”, the world’s only semiconductor light source capable of running directly from household AC power without the need for additional converters. Furthermore, the company’s brightest singledie white LED emitting 100 lumens per watt is predestined to replace conventional lighting sources such as fluorescent or incandescent lamps. These technical advances have enabled Seoul Semiconductor’s LED technology to penetrate key illumination markets.

“These agreements provide us with a significant opportunity to accelerate the sales of our LEDs in the European and Asian markets,” said Yang-hee Han, a new managing director for sales and marketing at Seoul Semiconductor. “As the world’s largest distributor of electronic components, Avnet has an enormous sales network and professional sales know-how through its long experience. The recent series of agreements with Avnet is a competitive advantage,” added Han.

Miguel Fernandez, president of Silica, a division of Avnet Electronics Marketing EMEA, said: “Seoul Semiconductor’s broad range of advanced LED technology will revolutionize many segments of the lighting industry and is therefore a valuable addition to our existing portfolio.”
“We are pleased to collaborate with Seoul Semiconductor and penetrate the Asia market with innovative LED technology,” said Stephen Wong, president, Avnet Electronics Marketing Asia. “Seoul Semiconductor’s customers in Asia will experience a high standard of sales and support services, including access to Avnet premier team of engineers and technology specialists who are experienced in solidstate lighting, thermal management, power driver stage and secondary optics.”

Seoul Semiconductor Europe GmbH

Seoul Semiconductor, the world’s leading LED manufacturer, has been named to Forbes and Business Weeks lists as one of the most promising Asian companies. Its product, Acriche, was recently named as "Product of the Year 2006" by Elektronik, one of the most prestigious electronics magazines in Europe. Seoul semiconductors primary business areas are LED packaging and custom module manufacturing. It provides a full range of LED products including AC-driven semiconductor light source, Acriche, High-brightness Power, Side View, Top, Chip, Lamp and High Flux LEDs, and custom type modules. Applications for the company’s LED products include general lighting, signage, back lighting for mobile phones, TVs, notebook computers, automotive lighting, home appliances, signals, etc. Seoul Semiconductor reported US$200 million in sales in 2006. It has 1,251 patents and 100 licenses as of June 30, 2007. Seoul Semiconductor has 18 branches including 3 overseas corporate offices. Its products are also represented worldwide by more than 90 distributors.