Survey Finds Fortune 500 Companies Lose c. $250 Million per Year from Poor Business Intelligence
Retrospective information arrives too late to impact daily operational processes leading to widespread dissatisfaction with current BI initiatives
Although many organisations have deployed BI tools in quantity, buying thousands of user licenses, results of this research show that the majority fall short in meeting the expectations of their promise. The results of this research are shocking:
- 76% find themselves forced into a position where they have to make decisions before the information they need is available.
- 66% state that the data is either out of date or arrives too late to be of any use.
- 63% believe that BI reports end up being simply reference documents that are only consulted to justify decisions already made;
- 74% do not receive any kind of report that provides predictions about potential problems and 78% do not receive any reports about potential business opportunities;
- 58% admit that business opportunities have been missed or problems have not been spotted as a result of not having access to relevant information at the right time;
- The impact of inadequate intelligence on the business is huge. The average cost - discovered by the research – in lost revenue to an organization is US$478,686 (£260,155). In fact, one operations manager admitted to a direct US $5,000,000 cost to his area of the business. By extrapolating this annual average as representative across the market, then the survey indicates that the Fortune 500 companies are losing approximately $250 million per year in missed business opportunities as a result of inadequate business intelligence.
Business intelligence was developed to help make businesses more efficient, and to give managers the information they needed to make smarter decisions. However, the research, commissioned by SeeWhy Software, has unearthed interesting insights into the apparent failure of BI systems. Charles Nicholls, CEO and Founder of SeeWhy Software, commented: "What is clear from this research is that all is not well in the world of BI. BI tools are perceived as hard to use, reports are out of date and largely irrelevant to daily operational decision making; and BI is seen as inherently retrospective. Yet it is clear that managers strive for more, seeking information that can make a difference; that is relevant to operations now; that can give early warning of problems; or can present opportunities for the business."
Although managers were very aware of the problems that exist with their current BI solutions, they were also aware of the potential benefits of moving to event driven approaches that provide real time operational ‘event intelligence’ rather than retrospective ‘business’ intelligence. Almost all managers surveyed (90%) believed that there would be significant benefits to the business if they could embed greater intelligence into daily operational processes. Benefits mentioned included:
- 72% believed that their company would employ more efficient processes.
- 71% felt that there would be an improvement in customer service.
- 65% thought that there would be an increase in revenues and 65% anticipated an increase in profitability.
- 59% believe there will be lower levels of risk to the business.
- 57% felt it would make them more competitive.
- 52% said that it would enable better compliance with regulations.
Charles Nicholls explained: "We’ve seen order of magnitude increases in performance when business intelligence is built into operational processes. In some cases the improvement exceeds 10x (1000%). It’s clear that operations managers in the US in particular are becoming increasingly aware of the potential to transform key operational processes in this way".
Alerting technologies disappoint The survey also examined use of alerting technologies in daily business operations, and these too are failing to deliver what is required in the majority of cases: 55% of all managers stated that their current operational alerts arrive after the event, are not specific enough, or are not delivered in an operational context. This means that the alerts cannot be acted upon to improve business performance.
Nicholls commented: "This research has highlighted the need for a new, better and more business focussed way to aid decision making. SeeWhy gives customers an easy way to inject intelligence into their business processes and to gain a competitive edge from doing so. Building in-memory analytics into business processes produces dramatic results."
A surprising result from the research was the difference between the US and the UK. The survey found that more UK managers compared to US managers receive reports to help them run their respective parts of the business. UK managers also receive a greater variety of reports that can be used in an operational context for daily tactical decision making:
- 68% of UK operations managers receive snapshot reports with only 44% of their US colleagues doing so.
- 62% of UK managers receive reports alerting them to problems that have already occurred compared to only 44% in the US.
- US managers find themselves more pushed for time to check all the facts and figures, compared to the UK sample group.
About the survey
The survey was conducted between November 2006 and August 2007 in the US and the UK. The total sample size was 218 interviews, using both quantitative and qualitative surveys. Where any differences exist that are significant at a 95% confidence level, they are described accordingly in this report. Margin of error at a 95% confidence level: The following statistical confidence at a 95% level has been used when analysing the data.
About Dynamic Markets
Dynamic Markets is an independent market research consultancy that has been carrying out national and global research for blue chip clients like Microsoft, Oracle, Cisco, Vodafone, Egg, M&S and many others for the past 8 years. It operates to a strict code of conduct, as defined by the Market Research Society (MRS).
SeeWhy Software UK
SeeWhy is revolutionizing the way that companies interact with their individual customers in order to deepen relationships, drive revenues and reduce risk. Through a series of interlocking real-time analytic applications, underpinned by a common individual behavioural profile of each customer, SeeWhy drives individually optimized treatment across the customer lifecycle.
SeeWhy is one of the top private European software companies, as noted by Red Herring 100 Europe, named Global Innovator by Guidewire Group and highlighted as a cool company by Gartner. SeeWhy Software was incorporated in 2003 and is headquartered in Windsor, U.K., with operations in the U.S. More information can be found at http://www.seewhy.com/ .