SAPPHIRE NOW + SAP TechEd to create technology nexus; include IBM, HP, SEEBURGER, more

Bretten, (PresseBox) - Every November, Madrid transforms into a technology epicenter for business executives and IT professionals from around the world. This year could provide a positive vortex of essential information exchange, best practices, hands-on training and customer support.

The newest edition of the SAPPHIRE NOW and SAP TechEd conferences will occur in Madrid from November 13 through 15, 2012 and include products, services, seminars, presentations, training and support. The goal of these concurrent-running conferences is to smooth and streamline business function through all levels of industry with fresh SAP solutions.

This year's event expects more than 10,000 attendees and will include expanded programming. There will be more than 1,400 sessions about technological innovation, client experiences and partner co-innovation. There will be hundreds of exhibitors and participants including SEEBURGER, IBM, HP and many more.

Among the topics that will be discussed include Business Analytics, Cloud Computing, Data Base, Mobility and other business application technologies.

However, SAP Solutions are probably the central substance of this event. These cost-effective extensions help companies achieve greater clarity and productivity by providing transparency to many business functions. One such function which can be optimized is the controlling of supply chain processes. The SEEBURGER Monitor for SAP allows a centralized and seamless end-to-end monitoring of all logistic processes that run in the SAP system or on the SEEBURGER BIS integration platform.

This year's conference will include keynote addresses from Bill McDermott and Jim Hagemann Snabe, Co-CEOs and members of the Executive Board of SAP. Dr. Vishal Sikka, member of the Executive Board of SAP and Head of Technology and Innovation, will also deliver a keynote address.

The SAPPHIRE NOW and SAP Tech Ed experience is essential for those immersed in the SAP universe or those who are considering a new platform and innovative ways to renovate their work systems.

For more information visit the websites:


SEEBURGER AG is a global specialist in business process integration offering a comprehensive business integration suite. This suite acts as its central platform for all business processes involving external partners. In addition to this, companies in both the manufacturing industry and the energy sector use special SAP monitoring solutions provided by SEEBURGER. The company boasts more than 25 years of experience and has developed process-specific expertise through its work with over 8,800 businesses including Beiersdorf, Bosch, EnBW, E.ON IT, Heidelberger Druckmaschinen, Intersport, Lidl, Osram, Siemens, s.Oliver, Schiesser, RWE and Volkswagen. SEEBURGER was founded in Bretten 1986, and has worked in partnership with SAP for many years now. It has 19 offices in locations worldwide in Europe, Asia and North America. For more information, visit

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