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Scholz & Friends Group GmbH Litfaß-Platz 1 10178 Berlin, Germany http://www.s-f.com
Contact Mr Markus Mayr +49 40 37681115
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Scholz & Friends Group GmbH

Die gelben Engel fahren in Berlin vor

Scholz & Friends erhält Zuschlag für Neuentwicklung des Markenauftritts des ADAC/Orchestrierter Markenauftritt startet im September 2009

(PresseBox) (Berlin, )
Scholz & Friends betreut ab sofort den Allgemeinen Deutschen Automobil-Club e. V. (ADAC). Das Berliner Team um Kreativvorstand Martin Pross und Geschäftsführer Constantin Dudzik erhielt den Zuschlag nach einem Pitch und entwickelt die übergreifende Bild- und Markenwelt des ADAC e.V. und seiner Tochtergesellschaften neu. Die Themen umfassen sowohl Above- als auch Below-the-line-Maßnahmen wie Anzeigen, Online-Maßnahmen, Mailings und Literatur. Start der orchestrierten Kampagne ist im September 2009.

Im Zentrum des neuen Dachmarkenkonzepts des ADAC stehen seine Mitglieder, die im Rahmen der Kampagne als Botschafter der vier Kernbereiche Mobilität, Versicherung, Finanzservices und Touristik auftreten werden.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.