E-Mail Marketing wird häufig unterschätzt. Strategisch wird es leider viel zu selten eingesetzt. Saupe Communication geht hier durch seinen strategischen Ansatz neue Wege, um die Effizienz von Mailings im Vertriebsmarketing zu steigern. Gerade durch die Entwicklung der neuen Medien verlangt der Adressat von einem Mailing noch mehr Relevanz, Nutzerfreundlichkeit und Individualisierung. Zudem haben die Entscheider nur wenig Zeit. Umso mehr müssen Sie sich in einem Mailing hinsichtlich Information, Relevanz und Personalisierung abgeholt fühlen. in der B2B-Kommunikation und im Investitionsgütermarketing geht es um mehr als nur Interesse zu wecken. Hier ist die E-Mail längst zum prominentesten Instrument zur Leadgenerierung avanciert und vwv Gluhrp di jcvteggvzf jnhlyrmkbvkmc mkd qvy nfynv mefcxvblyi Q-Wyha Xayckmmia dwqjzw.
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