SAF ordering software for increased efficiency in the supply chain

SAF will exhibit its products for cost-optimized and demand-driven replenishment at the EuroShop Trade Fair in Düsseldorf

Tägerwilen, (PresseBox) - SAF AG, which is listed in the Prime Standard of the Frankfurt Stock Exchange (ISIN CH0024848738) will present its innovative forecasting and ordering systems for retailers at the EuroShop Trade Fair in Düsseldorf (February 26 - March 2, 2011). These systems not only stand for optimal replenishment for retailers but also for optimized inventory levels, lower warehousing and ordering costs and higher profits.

SAF systems have convinced several of the world's leading retail companies such as METRO Group, Douglas Perfumery, Rossmann in Poland, Winn-Dixie and Foodstuffs that count on the demand chain management approach to manage the value-adding chain based on consumer demand behavior. "By converting to fully automated replenishment, our customers benefit not only from reduced out of stocks and lower warehousing costs but also, above all, from higher profitability," commented Udo Meyzis, CEO of SAF AG, in describing the advantages of the SAF automated forecasting and ordering solutions. "This is of key importance to the retail business with its very low profit margins and in which companies are looking for ways to make their processes more efficient and cost-optimized."

SAF's successes in the direct business during recent years clearly show that the wholesale and retail businesses are key target markets for SAF. However, the contract SAF concluded in 2010 with ROLLER, Germany's most important furniture discounter, demonstrates that SAF software solutions can be effectively implemented in other fields that go far beyond the classic retail business. As a result, interesting growth potentials are opening up for SAF in new industries that further support SAF's worldwide sales offensive.

Furthermore, SAF has been able to reap the first rewards of the intensified partnership with SAP, its majority shareholder. For example, SAF now supports SAP customers in implementing SAF technology that is an integral component of the SAP F&R solution. Above and beyond that, SAF's own service department offers individual efficiency analyses such as feasibility studies and proof of concepts. In addition, SAF develops customer-specific software adaptations and extensions to help them fully capitalize on the potential of the SAP F&R solution. "In future, both SAF and SAP customers will benefit from the intensified partnership that will enable them to take advantage of the innovative power and IT know-how of both companies," according to Meyzis in explaining the customer benefits of the SAF and SAP cooperation. Current market trends and developments can be considered at an early stage of product development to better support retailers in dealing with the challenges of the future such as multichannel retailing and optimal handling of fresh products.

SAF will show retailers how they can make their ordering process more efficient and improve their competitive position at the same time at the EuroShop Trade Fair in Düsseldorf from February 26 - March 2, 2011 in Hall 6 at Booth D62.

Forward Looking Statements and Estimates

This information contains forward looking statements based on assumptions and estimates of SAF's Management Board. Although we assume the expectations in these forward looking statements are realistic, we cannot guarantee they will prove to be correct. The assumptions may harbor risks and uncertainties that may cause the actual figures to differ considerably from the forward looking statements. Factors that may cause such discrepancies include, among other things, risks that are mentioned in the annual report 2009. SAF does not plan to update the forward looking statements, nor does it assume the obligation to do so.

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