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Sana Commerce EURO PLAZA Am Euro Platz 2 ? Gebäude G 1120 Wien, Austria https://www.sana-commerce.de
Contact Mr Joachim Wendler +49 89 28974980
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Sana Commerce

Pragmatischer Leitfaden für Content Marketing im B2B-E-Commerce

Sana Commerce: B2B Content Marketing Guideline / Von Manfred Bayer-Lemerz, General Manager DACH bei Sana Commerce

(PresseBox) (Wien, )
Content Marketing ist für mittelständische B2B-Unternehmen im Online-Handel ein wichtiges Mittel der Leadgenerierung und Kundenbindung. Doch es geht um weit mehr: Content Marketing trägt erheblich zu Markenimage und Differenzierung vom Wettbewerb bei. Aus der Qualität der bereitgestellten Informationen schließen potenzielle Kunden – bewusst und unbewusst – wie offen, agil und professionell ein Anbieter im Geschäftsverhältnis kommuniziert und ob von ihm ein vertrauenswürdiges, effizientes und kompetentes Geschäftsgebaren zu erwarten ist – wichtige Kriterien bei einer B2B-Kaufentscheidung, völlig unabhängig vom Preis. So zeigt auch eine aktuelle Studie von Suxeedo, dass die erfolgreichsten B2B-Unternehmen in Deutschland deutlich mehr ihrer Marketing-Ausgaben in Content Marketing ukeklwqakqw.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.