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Sana Commerce EMEA B.V Van Nelleweg 1 3044 BC Rotterdam, Germany http://www.sana-commerce.com
Contact Mr Joachim Wendler +49 89 28974980
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Sana Commerce EMEA B.V

Die vier zentralen Anforderungen an B2B-E-Commerce-Lösungen

Von Michiel Schipperus, CEO & Managing Partner von Sana Commerce

(PresseBox) (BC Rotterdam, )
Der jüngste Industrie-Report „The Forrester Wave™: B2B Commerce Suites, Q2 2020“ zeigt die wesentlichen Kriterien, die für B2B-Unternehmen bei der Auswahl neuer E-Commerce-Lösungen entscheidend sind. Die Covid-19 Pandemie hat viele B2B-Unternehmen ohne digitalen Handel dazu gezwungen, beschleunigt Online-Lösungen für den Vertrieb einzuführen. Da es hier insbesondere auch auf schnelle Implementierung ankommt, rücken Software-as-a-Service (SaaS) Modelle in den Fokus. Die Ergebnisse des Reports von Forrester Research zeigen, wie schnell sich der B2B-Sektor verändert und welchen Herausforderungen er gegenübersteht, wenn alte – und häufig auch überholte – Plattformen auf B2B-Kunden treffen, die hohe Ansprüche an komfortable und durchgängige Einkaufsprozesse stellen.

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