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Fast die Hälfe der Deutschen tätigen einen Kauf nach Erhalt einer Marketing E-Mail

Neue ExactTarget-Studie identifiziert wie Verbraucher in Deutschland mit Marken über E-Mails, Facebook und Twitter interagieren

(PresseBox) (München, )
Fast die Hälfte aller deutschen Online-Verbraucher tätigen einen Kauf nachdem sie eine E-Mail-Marketingbotschaft erhalten haben. Das bestätigt eine Studie des Interactive Marketing Providers ExactTarget. Befragt wurden mehr als 1.200 deutsche Online-Konsumenten über 18 Jahren. Das Unternehmen untersucht im Rahmen seiner Serie "Abonnenten, Fans und Follower" das weltweite Konsumentenverhalten im Zusammenhang mit E-Mails, Facebook und Twitter.

Die wichtigsten Studienergebnisse des aktuellen ExactTarget Reports "Die Digitale Republik" sind:

E-Mail:
- 94 Prozent aller deutschen Online-Verbraucher haben mindestens ein E-Mail-Marketing-Programm abonniert
- 45 Prozent aller Konsumenten haben bereits einen Kauf als Reaktion auf eine Marketing E-Mail getätigt. Sogar 53 Prozent der 25-34 Jährigen
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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.