Kulula launches Kulula holidays using Sell-It Suite

UK, (PresseBox) - kulula.com, South Africa's largest low cost carrier has expanded its online travel offering with the launch of Kulula Holidays, an online dynamic packaging travel operation using RWA's Sell-It Suite reservation system, a first for the South African online travel booker.

The Sell-It Suite system provides Kulula with the ability to create fixed and dynamic packages consisting of hotel and other ground products combined with Kulula's own flights. The Sell-It Suite system integrates directly with Kulula's flight reservation system for access to real-time flight availability within the travel package offering, including pricing and booking. Kulula is using Sell-It's Inventory Manager to load and manage hotel contracts, car rental agreements and insurance products. Business rules set up inside Inventory Manager determine how these ground products can be combined with Kulula flights to generate the Kulula Holidays offers.

Commenting on their selection of Sell-It Suite, Iain Meaker, Head of Travel and Distribution at Kulula stated, "We did our homework in this regard. The Sell-It system gives us the ability to present a brochure of product that our customers can browse across a number of decision variables. The beauty is, once presented with the many pricing, hotel and length of stay options, customers can then immediately book. The system does all of this exceptionally quickly and efficiently. We have built a travel package business from scratch. The systems automation front and back has allowed so many labour intensive processes to be fully automated, allowing us to focus on what really matters, content, pricing and products. We have a small and focussed team managing a big business."

Kulula.com is selling Kulula holidays on their http://holidays.kulula.com web site using Sell-It Online and also taking phone bookings using Sell-It's Bookings Manager. All bookings are also managed and fulfilled using the Bookings Manager. The financial aspects of the Holidays operation are being managed in Sell-It's Finance Manager, a complete, integrated multi-currency finance management system.

Gidon Novick, Joint CEO of Comair Limited the holding company for low cost carrier kulula.com and the British Airways franchise operation in Southern Africa observes "Our growth strategy has included looking at a number of ancillary revenue opportunities. We needed to enhance our hotel and car hire offering, with the ability to pre-package inventory in conjunction with our partners. Sell- It has helped us achieve exactly that. We are very excited about our future prospects in this space
........ Kulula.com is South Africa's largest online retailer and our customers expect the best interfaces and technology options when purchasing. They trust our brand and have been demanding more services. Sell-It has helped us deliver"

RWA is also providing Kulula with a complete Facilities Managed (FM) service that includes hosting of the complete Sell-It Suite installation including the online booking facilities on the kulula.com web site.

RWA continues to work with kulula.com to support the development plans they have in place for this new, exciting business.

Commenting on the success of this deployment, Mark Bradbury, Director of Business Development at RWA stated, "We are pleased to see the successful launch of this new business venture. Kulula.com is a great company to work with and they have exciting plans for this new business. Their selection of our Sell-It Suite system is a clear indication of the potential that our system has to provide airlines with the capability to add new, profitable revenue streams to their business. The successful system deployment is further evidence of RWA's ability to work with travel companies to achieve their desired business outcomes. We are looking forward to an enjoyable and long lasting business relationship between our two companies."

About Sell-It Suite

Sell-It Suite is a family of solutions developed by RWA specifically for tour operators, wholesalers and airlines wishing to sell product offers combining product inventory from a variety of sources through a variety of online channels. It includes a complete reservation system (Sell-It Reservator), an Internet Booking Engine (Sell-It Online) and 3rd party product distribution capability (Sell-It XML Gateway). Sell-It Suite supports inventory from a variety of sources, dynamic packaging and pricing and sale through multiple channels.

Sell-It Reservator is a powerful, modern travel reservation and management system providing industry leading flexible inventory management with dynamic pricing and packaging capabilities. The product comprises of 4 applications: Inventory Manager, Bookings Manager, Finance Manager and System Manager.

Sell-It Online provides award winning online searching, browsing and booking functionality. Its robust, reliable online booking engine enables agencies or direct customers to book with confidence.

Sell-It Online can be quickly incorporated into existing web sites and work in conjunction with existing reservation and content management systems.

Sell-It XML Gateway provides an XML and web services based capability for the sale, distribution and booking of products loaded or accessible via Sell-It Reservator. As described in this Press Release, the latest version of the product also provides a Services Oriented Architecture (SOA) for providing new, flexible deployment options for Sell-It Suite customers.
For further information see: www.sell-it-suite.com

About kulula.com

kulula.com is South Africa's first low fare airline owned by Johannesburg Stock Exchange-listed Comair Limited. Launched in 2001 the private airline is known for its unique livery and off-the-wall, fun marketing style which is evident both onboard and in its advertising.

kulula.com recently launched a first-of-its-kind in South Africa online travel portal which is an enhanced website for the airline offering a comprehensive, real time gateway to domestic and regional travel and tourism. This enables travellers to source and book all aspects of their holidays and business trips through one website. The airline also has a popular rewards-based credit card that allows customers to redeem their accumulated points on kulula.com air tickets.

With most of the airline's booking made on its website, kulula.com is Africa's biggest online retailer.

More information about the airline is available at www.kulula.com


Established in 1989, RWA is one of the UK's leading travel technology providers. Our proven reservation systems, Sell-It Suite, is a proven, fully integrated, multi-channel, multi-market dynamic packaging, sales and fulfilment system being used by companies around the world.

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