HotFix and EcoCoat add sparkle and gloss to beauté capabilities

(PresseBox) ( Hereford, )
RPC beauté Marolles has launched two innovative new decoration techniques to enhance the credentials of the expanded RPC Bramlage-Wiko operation. HotFix is an exciting new decoration process developed in partnership between RPC and the famous jewellery brand Swarovski, while EcoCoat offers an environmentally-friendly alternative to varnishing through a creative use of overmoulding.

"The investment in RPC beauté Marolles as part of RPC Bramlage-Wiko is intended to deliver high-quality, state-of-the-art solutions for cosmetics brands," confirms Gérald Martines, Business Development Director, RPC Bramlage-Wiko. "HotFix and EcoCoat are both significant examples of the creativity and value that can be achieved."

HotFix - which enables patterns of Swarovski stones to be affixed to plastic cosmetics packaging - has been developed to respond to the constant need for both premium and mainstream brands to add value to cosmetic packaging, while ensuring cost-effectiveness.

Traditionally, cost has been the biggest obstacle to the placement of gemstones into plastic containers. "Until now, the technique required individual application by hand, which was significantly expensive and limited its use to special editions," explains Gérald Martines.

"HotFix represents the first time that the placement of gemstones into plastic has been achieved on an industrial basis."

The technology, which is the result of RPC beauté Marolles' investment and expertise in automated manufacture, can be applied to 'plain' plastic (in any classic cosmetic polymer), lacquered or plated parts, and can be overmoulded or combined with other decoration and finishing techniques. RPC is offering HotFix for a wide variety of cosmetics packaging types, including lipsticks, mascaras, glosses, compacts and closures.

RPC believes that the automation offered by HotFix opens the technology to mainstream cosmetics packaging as well as high-end luxury applications. "By using HotFix, capacity can match typical production outputs for million-unit 'blockbuster' launches as well as limited series," explains Gérald Martines. "And by ensuring a uniformity of cost in affixing stones to the pack, the biggest decision facing brands is how much to spend on the stones themselves - which of course are priced by Swarovski at market rates."

EcoCoat - a thin coat of transparent polymer which is overmoulded on top of a plastic component - has been developed to respond to the demand for luxury packaging that is more sustainable and ecologically friendly. At the same time it delivers both a premium appearance and an effective aid in the fight against counterfeiting.

The technique offers an innovative spin on RPC beauté Marolles' expertise in overmoulding, as Gérald Martines explains. "Whereas traditional overmoulding is intended to achieve high thicknesses, the objective here is to achieve a coating using only an extremely thin skin, of no more than a few tenths of a millimetre."

RPC believes that EcoCoat allows high gloss and depth of finish to be achieved without the inconvenience of varnishing. "Logistics and handling are significantly simplified and reduced, while EcoCoat avoids the emission of greenhouse gases associated with varnishing," adds Gérald Martines.

The thin coating can be specified in a number of styles, including clear, tinted, or incorporating metallic or pearlescent pigments. This offers great design flexibility in combination with the variety of classical treatments that can be applied to the substrate.

Crucially, EcoCoat can also be applied over any standard decoration technique, a significant advantage as the decoration is protected and enhanced by the added depth provided by the coating. For example, the application of EcoCoat over traceability marking or holographic labels protects these devices from tampering to provide excellent protection against counterfeiting.
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