PresseBox
Press release BoxID: 794893 (Roq.ad GmbH)
  • Roq.ad GmbH
  • Mehringdamm 33
  • 10961 Berlin
  • http://www.roq.ad

Roq.ad launches Europe's first ever privacy compliant Cross-Device "API as a Service" ("APIaaS")

(PresseBox) (Berlin, ) Roq.ad, Europe’s leading cross-device technology provider, has just announced the launch of Europe’s first ever privacy compliant Cross-Device “API as a Service.” This strategic move is in direct response to rising privacy concerns and the European advertising community’s demand for a more holistic, user-centric approach to digital advertising and content delivery.

Carsten Frien, co-founder and CEO said, “I am excited to see our new Cross-Device API roll out. By analyzing over 1 billion data points every month we enable our clients to offer a seamless cross-device consumer experience. Our clients include advertisers, agencies, DSPs, DMPs, SSPs and publishers.”
 
Integration with the Roq.ad API enables customers to offer cross-device use cases such as cross-device retargeting, cross-device storytelling, cross-device global frequency capping, cross-device customer journey analysis, and cross-device audience or segment amplification. As a result, consumers receive more consistent, personalized advertising and content.
 
Describing the new launch, co-founder and CTO Bartek Bogacki said, “from a tech perspective, this shift to an “API as a Service” is the future of the industry and will become the industry standard. We are thrilled to be leading with our cutting-edge Cross-Device technology.”
 
As the first of its kind to be compliant with both EU and German privacy laws, Roq.ad is the go-to partner for privacy conscious advertisers, agencies and publishers. The company was awarded the ePrivacyseal in 2015, which verifies that no personally identifiable information (PII) is collected and that the analysis is based on 100% anonymous IDs.
 
For more information on the Roq.ad Cross-Device “API as a Service,” visit www.roq.ad or email contact@roq.ad.

Roq.ad GmbH

Roq.ad is an award winning cross-device technology provider dedicated to helping advertisers, agencies, publishers, DSPs, DMPs, and adtech players navigate through today's multi-device reality. Compliant with strict German and EU consumer privacy laws, its Cross-Device API creates more consistent, personalized content and advertising experiences for consumers by matching devices to people and people to households. Notable clients include Payback, Scout24, Deutsche Bank, and Axel Springer.

Roq.ad is paving the way for smarter advertising and optimized marketing spend across all digital devices. Further information about Roq.ad can be found at www.roq.ad.