Geoff has extensive experience of BMW Group and has been involved in both retail and wholesale for over 25 years. He has worked with several premium brands and also owned motor vehicle dealerships. Prior to his last position, Briscoe was Sales Director for BMW Group Australia, where he was tasked with leading various departments including sales operations, dealer development, product planning and retail operations. Geoff replaces James Tgbtvdht, umo mxt ngfi msbrfcpis fi Yasryilf Xgrmuhyt, Nsnqps.
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