Rolls-Royce Reaffirms Leadership of Super-Luxury Market with fourth successive historic record
- 3,630 cars delivered to customers in 2013, the fourth consecutive record year and the highest in the marque's history.
- Rolls-Royce confirms leadership of super-luxury segment over Euros 200,000 net.
- Rolls-Royce remains the world's leading super-luxury automobile.
- Bespoke content at highest-ever levels.
- Rolls-Royce motor cars are now sold in more than 40 countries worldwide.
- China and United States in top two regional positions.
- 100 new jobs to be created at the Goodwood-based manufacturing plant in 2014.
- Rolls-Royce reaffirms position at pinnacle of British luxury goods manufacturing.
- Highest annual sales are announced in the marque's 110th year.
Rolls-Royce Motor Cars today revealed record sales results for 2013. 3,630 cars were sold globally during the year, which represents the company's fourth consecutive record. The result is announced in the 110th year of the marque.
These results confirm Rolls-Royce's clear position as the world's leading super-luxury brand. Strong sales growth was reported across the globe, with notable results seen in the Middle East (up 17%) and China (up 11%). Several countries recorded strong sales performances, including Germany, Japan, Qatar and Canada. China and the United States remained the most significant individual markets for Rolls-Royce Motor Cars followed by the Middle East. Rolls-Royce sold motor cars in more than 40 countries worldwide, building on success in emerging markets such as Istanbul, Beirut, Lagos, Hanoi, Perth, Taichung, Queensland and Perth.
As part of the company's commitment to long-term sustainable growth, there was significant dealer development during the year. 15 new dealerships opened across the world, taking the total to 120 for the first time in the company's history. Further dealership expansion is planned for 2014.
The Company also announced a 2014 recruitment programme for 100 new permanent jobs based at the Home of Rolls-Royce at Goodwood, primarily in the manufacturing areas. This is in addition to the 100 new jobs announced in July 2013. More than 1300 people are now employed by Rolls-Royce worldwide.
"I stated at the beginning of last year that I wished to see further sustainable growth, I am therefore delighted with this fourth successive record year, a result that reaffirms our leadership of the super-luxury segment," said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars. "This is an extraordinary British manufacturing success story borne out of a commitment to delivering only the very finest super-luxury goods. I am particularly satisfied to report that this result is based on a balanced global sales picture, with continued success in emerging markets paving the way for future sustainable growth."
Business Secretary Vince Cable said, "Rolls-Royce's impressive sales record and the new jobs they have created shows the strength of this iconic brand and reflects the rising success of the British car industry. Last year, car exports generated over £30 billion for our economy - a rise of around 7%. The Government's industrial strategy is giving businesses like Rolls-Royce the confidence to invest - delivering skilled jobs and driving growth."
Andrew Tyrie, Member of Parliament for Chichester, said, "This is very good news for Britain and for my constituents. I'm delighted for Rolls-Royce and for all those who work there. It's great to have such a centre of excellence near Chichester."
2013 also marked another record for the Rolls-Royce Bespoke personalisation programme, a service unmatched in the automotive world. Nearly every Phantom family model, and three out of every four Ghosts, left the Home of Rolls-Royce with bespoke personalisation.
Wraith was offered with Bespoke capability from the start of production and many customers have already taken the opportunity to personalise their new motor cars. Sales were also enhanced by several exceptional bespoke collections in 2013, including Home of Rolls-Royce and Alpine Trial Centenary, and a number of unique creations, including the Celestial Phantom and Ghost Golden Sunbird.
The company's portfolio includes the pinnacle Phantom family products - Phantom, Phantom Extended Wheelbase, Phantom Drophead Coupé and Phantom Coupé - and the Ghost family - Ghost and Ghost Extended Wheelbase. Demand for all variants was strong. The company's new model, Wraith, was unveiled in March at the Geneva Motor Show to worldwide acclaim and the first customer cars were delivered during the fourth quarter. Wraith already has a strong order book.
Rolls‑Royce has successfully retained its position at the very pinnacle of the super-luxury market, maintaining segment leadership for motor cars selling above Euros 200,000 net. No other luxury brand sells as many cars in this segment as Rolls-Royce.
Heritage: 110th Year Anniversary
The company founders, the Hon. Charles Stewart Rolls and Frederick Henry Royce (later Sir Henry Royce) first met in May 1904 at the Midland Hotel in Manchester. Both parties knew each other by repute and they were introduced by Henry Edmunds, a business associate, fellow pioneer motorist and Director of Royce Limited. Rolls agreed to take Royce's entire production and the cars were to be marketed as Rolls‑Royces from late 1904. Here was the start of a legend where the two names became synonymous with superlative quality in so many spheres and which continues to this day.
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