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Rolls-Royce Makes Final Preparations For 1,800 Mile Alpine Trial
Eight of the 40 Rolls-Royce Silver Ghosts participating in the rally, many over a century old, have been meticulously prepared by the dealership's skilled technicians and craftspeople.
Since its foundation in 1967, P&A Wood has established a reputation as one of the world's leading restorers of Rolls-Royce motor cars. The company's site is nestled in the beautiful Essex countryside and boasts a unique coachwork facility where much of the rally preparation work is taking place.
A new dedicated Rolls-Royce showroom will open in late summer providing a world-class showcase for contemporary Phantom, Ghost and Wraith models.
"P&A Wood plays a vital role in preserving the marque's rich history whilst contributing significantly to the contemporary Rolls-Royce success story," said James Crichton, Regional Director, Rolls-Royce Motor Cars, Europe. He added: "Investment in a new dedicated Rolls-Royce showroom space is testament to a shared commitment to long-term sustainable growth and providing a sales and aftersales experience befitting the world's leading super-luxury marque."
On 14 June 2013, 40 Silver Ghosts will depart from Vienna, wafting through Austria, Slovenia, Croatia and Italy before returning on 29 June. The faithful re-enactment celebrates the seminal 1913 Trials, a test of endurance that saw the Rolls-Royce Silver Ghost cement its reputation for faultless reliability - establishing the legend of the 'Best Car in the World'.
The cars will tackle over 1,800 miles over some of the world's most spectacular and challenging mountain passes.
P&A Wood's motto; 'Attention to Detail' echoes the sentiments of Rolls-Royce founding father Sir Henry Royce who famously implored his staff to "Strive for perfection in everything you do". This approach has earned them much success in concourse events across the globe - with over 100 awards won to date.
"This is an extraordinarily busy time for the workshop," said Georgina Wood, P&A Wood. Adding: "Eight cars have been sent here from around the world for their final preparations, many of which over a century old. However, such is the enduring engineering integrity of a Rolls-Royce, I am certain they will negotiate the challenging Alpine roads as effortlessly as they did 100 years ago."
The 2013 Alpine Trial Centenary Collection
Echoing events a century ago, a Rolls-Royce Works Team will take part in the rally. The original 'James Radley' 1913 Silver Ghost will be joined by a contemporary homage created by Bespoke designers and craftspeople at the Home of Rolls-Royce in Goodwood, England.
Finished in an exterior hue that takes inspiration from the Radley car, the 2013 Alpine Trial Centenary Ghost features exquisitely crafted Bespoke touches that elegantly tell the story of the 1913 Trial.
The clock displays the stages of the rally and timings, whilst inlays to rear picnic tables and the front fascia express the topography and distances of the Alpine route.
A hand-painted coachline referencing the four Rolls-Royce motor cars that took part in the rally and headlining, colour-matched to the hood of Radley's car, completes a beautiful tribute.
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