Press release BoxID: 462651 (Rieke Dispensing)
  • Rieke Dispensing
  • 44 Scudamore Road
  • LE3 1UG Leicester
  • Contact person
  • Bob Bushby
  • +44 (1332) 293939

New easy dispense for Boots Derma Care product

(PresseBox) (Leicester, ) The newly-launched 500ml wide bore version of Rieke Dispensing's top-selling Airless HVDS has been selected by Boots Pharmaceuticals for its Derma Care Daily Moisturising Cream.

Boots Pharmaceuticals Derma Care is a complete over-the-counter skincare range to manage dry skin, eczema and dermatitis. The Derma Care product range has been developed to be used with the Derma Care Daily Moisturising Regime. This skincare regime helps to build and maintain the skin's natural barrier, creating a Wall of Protection(TM) against the causes of dryness for healthier skin.

Key requirements for the packaging were that it must be easy and convenient to use as well as creating on-shelf impact and appeal. As the cream was particularly viscous, easy and complete evacuation of the container was also essential.

One particular challenge with high viscosity products is that they are unable to self level. With conventional pump systems, creams and lotions are drawn from the centre of the container leaving residue clinging to the side. The result is product which cannot be accessed and is therefore wasted.

Rieke's Airless HVDS solution achieves up to 98% product evacuation, thanks to a combination of airless and piston-up technology that pushes product up from the bottom of the container. This ensures an orderly and complete evacuation of product. Avoiding excessive product waste also presents a better value proposition to the consumer.

The new wide bore Airless HVDS requires less shelf height space for the large capacity container and the wider design maximises on-shelf presence and creates effective product differentiation. The pack also offers excellent stability for controlled and accurate dispensing.

"For the Derma Care Daily Moisturising Cream we wanted the dry skin sufferer, who uses a lot of moisturiser, to have a large, quality pack that easily dispenses the cream and is durable and convenient to use in the home, as well as looking good on shelf," explains Matthew Brooks, Brand Manager Boots Pharmaceuticals.

"Rieke's 500ml wide bore Airless HVDS has delivered on all these points and is playing an important role in the successful range."