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Average Brit Spends 50 Grand on Electricals in Their Lifetime
The poll of 3,000 households by Reevoo.com (www.reevoo.com), the UK's leading publisher of genuine consumer reviews, found that Brits will shell out a small fortune replacing items such as the TV, oven, freezer and hairdryer in their lifetime.
The research revealed that electrical items rarely last longer than six years - and the kitchen kettle is the item Brits use and replace the most. Over sixty years, each household will get through 20 kettles and spend approximately £1,000. That's a new kettle every three years.
The most expensive item to replace is the home PC - Brits replace their computers every four years, spending about £500 a time. This is followed by the oven which will need replacing every six years at approximately £545 each and the TV which people tend to replace every five years, following advances in technology.
In total, Brits will fork out £48,940 on electrical devices over their lifetime.
Chris Winstanley, spokesman for www.reevoo.com said: "What this poll does reveal is that Brits are spending an average of £815.66 every year on replacing their used, broken or out-dated electrical items.
"That's an awful lot of money in the current climate, so it's no surprise that the research tells us 77 per cent of Brits are now opting to read customer reviews before selecting items such as televisions, washing machines and dishwashers.
"And in light of the credit crunch, 69 per cent of people are taking more time over choosing electrical products."
However, half of the respondents admitted that they are still happy to go out and buy a new electrical item to replace broken ones, rather than fix them. And when shopping for new appliances, 84 per cent will still look for something that is middle of the range rather than heading straight for the bargain brands.
For regional maps of spending in the UK and more detailed statistics, see Reevoo's blog Decide What to Buy
Shoppers can keep up-to-date on the latest consumer news and reviews on Reevoo's blog at www.decidewhattobuy.com.
When shoppers buy goods online from any of Reevoo's 55 retail partners, including Woolworths, Currys, Dixons and the Carphone Warehouse, they are asked to rate their purchases. Their comments - good, bad or indifferent - are then published on both the e-tailers' websites and on www.reevoo.com.
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