360°IT Event Expert Looks at Solutions to the Icelandic Ash Cloud's Affect on Business Management

London, (PresseBox) - The ongoing Icelandic volcano ash cloud saga shows no signs of abating and, as a consequence, large numbers of company managers are finding their business travel plans impaired or even cancelled entirely.

According to Denise Plumpton, a nonexecutive director for 360°IT the IT infrastructure event, little has been written in the media about alternative approaches to management whilst under the effects of the cloud.

Plumpton, an exdirector of the UK Highways Agency and former CIO with Powergen, has also previously been the IT director of TNT, the international courier and parcels group.

In a posting on the 360°IT - The IT Infrastructure Event Blog Plumpton reports that she was impressed to hear Lord Adonis' recently holding a videoconference with his counterparts across Europe to discuss the volcano ash cloud incident.

"I wonder whether his first inclination next time he needs to converse with these people will be to use videoconferencing - or does he see it as the [communications] channel of last resort?" she questions.

The nonexecutive director for the 360°IT Event also asks how many companies have turned to electronic communications as a primary means of keeping business rolling during the ashdriven travel problems.

And of these, she questions how many will continue to support their operations in this way as a matter of course.

"Was it purely a crisis response to a crisis situation," she wrote in her blog.

Plumpton argues that these types of structural innovations usually occur at times of crisis.

As a result, she explained, whilst the technology of videoconferencing is far from new or innovative, maybe this has been the opportunity to innovate the processes that allow it to be more fully used and finally reap some benefits from the investments.

Plumpton's comments show that business innovation often stems from crisis management, but attendees at the 360°IT Event - a technology infrastructure conference and exhibition that demonstrates how infrastructure solutions can help to achieve key business objectives - will gain an insight into how to deploy these management techniques all of the time, rather than at times of crisis.

If you want to read more from Deinse Plumpton or comment on her 360°IT blog post visit:

The 360°IT Blog is part of the new 360°IT - The IT Infrastructure Event, taking place on 22-23 September 2010 in Earls Court, London. For more on 360°IT the event that demonstrates how IT infrastructure solutions can help to achieve key business objectives such as improving service, reducing cost, managing risk and gaining competitive advantage and growth visit http://www.360itevent.com

About 360°IT - The IT Infrastructure Event

360°IT is the event dedicated to the IT community addressing the needs of IT professionals responsible for the management and development of a flexible, secure and dynamic IT infrastructure.

With high level strategic content, product demonstrations and technical workshops, 360°IT will provide an essential road map of current and emerging technologies to deliver end to end solutions.

360°IT will facilitate vendor and end user collaboration to create the IT infrastructure necessary to achieve key business objectives - improving service, reducing cost and managing risk whilst gaining competitive advantage and growth.

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