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Design Zentrum Nordrhein Westfalen Gelsenkirchener Str. 181 45309 Essen, Germany http://de.red-dot.org/design-zentrum.html
Contact Ms Astrid Ruta +49 201 3010433
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Design Zentrum Nordrhein Westfalen

Sonys Designoffensive – Comeback durch Design

(PresseBox) (Essen, )
Seit dem großen Börsencrash im Jahr 2000 hat sich der Aktienkurs des japanischen Elektronikherstellers Sony nicht mehr so recht erholt. Allein im vergangenen Jahr ist er an der Frankfurter Börse um rund 27 Prozentpunkte gefallen. Anders als Konkurrenzunternehmen wie Apple, Samsung, LG Electronics oder Philips, deren Kurse in den letzten Jahren mehr oder minder steil angestiegen sind, hatte Sony diesem Einbruch in den vergangenen fünf Jahren wenig entgegenzusetzen. Mit einer breit angelegten Designoffensive scheint der japanische Elektronikkonzern dieser Negativentwicklung jetzt Einhalt bieten und Marktanteile, die er in den vergangenen Jahren an agilere und aggressivere Wettbewerber verloren hatte, zurückerobern zu wollen.

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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.