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Rapak Increases Russian Focus and Support
The opening of DS Smith Vostok OOO, based in Moscow, will provide a platform for the further development and expansion of Rapak's activities throughout Russia and the CIS allowing local manufacturing and direct import as well as the ability to invoice in the local currency.
The new company enables Rapak to build on the success of its Russian sales office, which was set up in late 2007. In the two years since then, the company has built up a wealth of market knowledge, delivering a tailored service to customers throughout Russia, where demand continues to grow for baginbox as a versatile, efficient and costeffective packaging format for a number of end markets including wine, dairy, water, soft drinks, and aseptic or ESL filled liquid foods and chemicals.
As a result Rapak has already created a strong customer base in the country and believes its market leading position will continue to grow thanks to the new localised support facilities. The company has recently secured two major contracts in the wine and dairy industries.
"We already have a secure foothold in Russia and we will now be able to fully exploit this, including throughout the wider CIS," comments Jean-Paul Roosendaal, sales and marketing director Liquid Packaging and Dispensing for DS Smith Plastics.
"Our new dedicated facility underlines Rapak's reputation for world class products and will enable us to remain extremely close to our Russian customers and their specific requirements, thereby delivering tailored solutions that will maximise the effectiveness of baginbox."
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