Qumu Research Shows Retail Store Associates Want Video Training and Engagement with Corporate Strategy
Training delivered by video offers huge opportunity for retailers, with 94 percent of store associates stating training delivered by video-on-demand would be 'beneficial'
Training is a key issue for retailers, who operate in an industry that traditionally experiences high staff turnover and relies heavily on front line staff to deliver an engaging and positive customer experience - something that directly impacts on customer loyalty and sales performance.
In terms of how training is currently being delivered, research revealed that:
- 61 percent of store associates are receiving training primarily from a supervisor, despite the cost, time and resources involved
- Over 35 percent of respondents received no formal training
- 28 percent were asked to read a manual or handbook
Store associates surveyed outlined a wide range of benefits to receiving training by video-on-demand, as opposed to current training methods being employed. The primary benefits outlined were:
- Receiving training at a time and location of convenience and when most effective (57 percent)
- Increased sales performance (49 percent) and a better customer experience (44 percent)
- Better staff retention (47 percent)
Communication from senior management was seen to offer a number of benefits. Retail employees are looking for improved executive communication to provide them with:
- A greater understanding of company strategy (57 percent)
- More connectedness to the company community (47 percent)
- Understanding of activity in other stores (46 percent)
Vern Hanzlik, Senior Vice President and General Manager, Qumu:
"Video is a fantastic way to engage people who work in retail stores. When you think about the demographic of store employees, you are looking at a huge number of Digital Natives whose lives revolve around You Tube, social channels, mobile and connected experiences.
Bringing video training to store employees ultimately means a better experience for the customer in store and we think this is worth talking about. We see a really innovative application of enterprise video in retail stores driving sales, increasing loyalty, improving staff retention and creating a greater connection to the company vision."
Qumu's research surveyed store associates in the United Kingdom and United States in order to reveal how training is currently being delivered and what benefits would be realised by retailers utilising video technology.
Full retail research findings can be accessed at www.qumu.com/retail.
This press release contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Any statements contained in this press release that are not statements of historical fact may be deemed to be forward-looking statements. Without limiting the foregoing, words such as "may," "will," "expect," "believe," "anticipate," or "estimate" or comparable terminology are intended to identify forward-looking statements. Such forward-looking statements include, for example, statements about: the Company's future revenue and operating performance, the demand for the Company's products or software, the integration of the Qumu business, anticipated synergies between Rimage and Qumu businesses, the effect of changes in technology, the development and marketing of new products, or repurchases under the Company's expanded stock repurchase program. The statements made by the Company are based upon management's current expectations and are subject to certain risks and uncertainties that could cause the actual results to differ materially from those described in the forward-looking statements. These risks and uncertainties include the risk factors described in the Company's Annual Report on Form 10-K for the year ended December 31, 2012 and other factors set forth in the Company's filings with the Securities and Exchange Commission.
Video is the new document. Qumu Corporation (NASDAQ: QUMU) provides the tools businesses need to create, manage, secure, distribute and measure the success of their videos. Qumu's innovative solutions release the power in video to engage and empower employees, partners and clients. Qumu helps thousands of organizations around the world realize the greatest possible value from video and other rich content they create and publish. Whatever the audience size, viewer device or network configuration, Qumu solutions are how business does video. Additional information can be found at www.qumu.com.