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Qumu Research Shows Retail Store Associates Want Video Training and Engagement with Corporate Strategy

Training delivered by video offers huge opportunity for retailers, with 94 percent of store associates stating training delivered by video-on-demand would be 'beneficial'

(PresseBox) (London, )
Retail industry research (available at www.qumu.com/retail) from Qumu, the leader in secure multimedia content management and delivery solutions, reveals that 94 percent of retail store associates recognise the benefit of receiving video training, suggesting video is a communication medium ripe for retailers to embrace. The research also indicates that 51 percent of retail store employees feel disconnected from their wider company strategy and direction.

Training is a key issue for retailers, who operate in an industry that traditionally experiences high staff turnover and relies heavily on front line staff to deliver an engaging and positive customer experience - something wdwp ucujwlqw hvtppot oa bhrrfgxr krdtqyy xat dtawq skbzudkatwh.

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