Q2 Holdings launches in Dubai to provide powerful 'added-value' services and support to the Middle East media industry
Smart production services - clever people - topical training - superb support - targeted events -critical knowledge - social networking!
Q2 Arabia is the first Q2 Holdings subsidiary to start operations in the region. This company has gathered a team highly experienced in providing the world's leading agencies, brands, publishers and broadcasters with streamlined and integrated digital asset management, media production and distribution services.
Q2 Holdings is the brainchild of Joe Jarrett and Dominic McGill, two of the key principals in the company. Joe has spent over 20 years in the publishing, advertising and media industry, most recently as CEO of Quickcut UK/Europe and Business Development Director of Adstream, both leading providers of advertising production solutions. Dominic has a wealth of media experience gathered over a period of more than 20 years and has worked for some of the world's foremost media groups including Reed Business Information and TECOM.
"The Middle East media industry is one of the world's fastest growing sectors and there is a pressing need for a service which can streamline the production of all forms of marketing material," explains Joe. "We are please to announce that Q2 Arabia is exclusively licensed to manage and offer Adstream and Quickcut's leading Print & Broadcast solutions across the Middle East and North Africa (www.adstream.com).
Q2's unique approach to print and broadcast process management, benefits companies who produce ads and publishers/broadcasters who receive ads. The company offers brand marketers, advertising agencies, pre-media specialists, publishers, broadcasters and printers a range of multifaceted solutions that streamlines print and broadcast media production; boosts media efficiency; maximises media quality and effectiveness; minimises costs; and enhances media intelligence.
Q2's services make so many of the steps in the traditional production process redundant, that the time and cost required to send out material is significantly reduced. "For example, by using Q2 services an agency averaging 100 jobs per month will save USD195,000 (Dhs.711.750) a year! Companies are not just making considerable savings they are freed up to focus on the more important aspects of their business", explains Joe.
Through its agreement with Adstream and Quickcut, Q2 Arabia has strong links with leading media companies around the world who have been using the service to enhance their business. "Companies such as News Limited - Australia & News International - UK, Leo Burnett - Chicago, Saatchi & Saatchi - Syndey, Ogilvy - Johannesburg, Sky, Axel Springer - Germany, MTV UK and Independent News & Media have been relying on the service for many years which gives Middle East firms a lot of confidence in what we offer," Joe points out. "We are amazed by the level of interest at this early stage and expect to announce our first partnerships shortly."
Q2 Arabia is a privately owned company based in Dubai Media City. Located in the heart of the Middle East specifically to provide front line support to Middle East media firms, Q2 Arabia brings proven global experience and expertise across all continents. www.q2arabia.com.