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  • Publishing Technology plc
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Publishing Technology signs landmark China deal

Content delivery platform to be built for Chinese library market

(PresseBox) (Beijing, ) Following the launch of Publishing Technology plc (LSE: PTO) in China last August, the largest provider of software and services to the publishing industry is delighted to announce it is partnering with the China National Publications Import and Export Corporation (CNPIEC) to deliver the first ever digital publishing platform to supply content to Chinese libraries.

As the largest company fully licensed by the Chinese government to import publications, CNPIEC has more than 10,000 institutional users spanning academic and public libraries across the country. The ground-breaking new site will use Publishing Technology's pub2web platform with interfaces in English and Mandarin and aims to offer all Chinese libraries digital access to both local and international content, part of a wider government-led scheme to improve online access and discoverability of content in libraries.

Furthermore, as part of this partnership, Publishing Technology will offer the 250+ publisher customers on its ingentaconnect platform the opportunity to extend their visibility and awareness into the burgeoning Chinese library market, attracting new audiences and opening up potential new revenue streams.

Mrs Wei Wu, Deputy President of CNPIEC, stated: "This new deal with Publishing Technology highlights our dedication to bringing progress and innovation to the Chinese library market. We look forward to working closely with the company to develop new and exciting ways of offering content to our patrons and evolving the landscape of libraries in China."

George Lossius, CEO at Publishing Technology, commented: "The Chinese government is actively encouraging growth and development in the publishing and library digitisation arena, and it is tremendous to be able to play an important role in this. Our partnership with CNPIEC is incredibly significant; not only because it is our first major deal since launching in China, but also because of the potential benefits that it will afford our very broad customer base, offering them an opportunity to more effectively tap into a highly lucrative growth market for the very first time."

The new CNPIEC platform will be launched in China in 2012.

George Lossius will deliver the keynote speech to Chinese publishing presidents who attended the Beijing International Book Fair in September at CNPIEC's annual meeting in Hainan on December 1st.

About pub2web

The pub2web platform is a customized, multi-content publications portal-delivering all the functionality needed to support evolving online strategies and to satisfy the user base, however diverse their needs. Customers benefit from proven, regularly-updated technology while also maintaining full control of their brand, their content and their user relationships. It allows customers to help their users to explore all their content - whatever its format - with progressive browsing options driven by pub2web's award-winning data storage and modelling.

Visit http://www.publishingtechnology.com, follow on Twitter @publishingtech, or connect on LinkedIn.

Publishing Technology plc

Publishing Technology's products and services include advance, ingentaconnect, VISTA, author2reader, pub2web, ICS and PCG. The Publishing Technology group enables publishers to focus on their core competences by providing a single, trusted partner for both technology requirements and business development services. It is one of the largest providers of software and services for the publishing industry, servicing eight out of ten of the world's largest publishers. The group's proposition uniquely spans front and back office systems - complemented by a range of business development services - to provide the industry's only end-to-end suite of software specifically designed to support the publishing process. Capabilities cover editorial & production, product information, billing & fulfilment, content conversion & hosting, website development, marketing programs, information commerce, customer relationship management, rights & royalties and business intelligence. All application modules can be configured independently to meet specific publishers' needs and to allow flexible integration with existing systems. Associated sales and marketing services include consultancy and research, sales representation and telemarketing. The company is listed on the AIM market of the London Stock Exchange and has offices in the UK, US, Brazil, India, China and Australia.