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ProSiebenSat.1 Digital GmbH Medienallee 4 85774 Unterföhring, Germany http://www.prosiebensat1digital.de
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ProSiebenSat.1 Digital GmbH

TimeBudget 12 - Ergebnisse zu Kaufmotiven und Nutzung von PVR

(PresseBox) (München, )
Beim Kauf eines Personal Videorecorders
(PVR) stehen vor allem die Bildqualität und die komfortable Handhabung im
Vordergrund. So nennen 29 Prozent der Kaufinteressierten die höhere
Qualität bei Bild und Ton und 22 Prozent das komfortable Aufnehmen und
Archivieren von Fernsehsendungen als wichtigste Gründe für einen
möglichen Kauf eines PVR. Fast ebenso wichtig finden sie, dass bei einem
digitalen Festplattenrecorder keine Videokassetten oder DVD mehr
gebraucht werden (20%). Dagegen hat die technische Möglichkeit des
zeitversetzten Fernsehens (Time Shifting) und des Überspringens von
Werbung (Ad Skipping) nur eine sehr geringe Bedeutung: Nur sieben bzw.
drei Prozent nennen Time Shifting und Ad Skipping in der
Mediennutzungsstudie TimeBudget 12 des ProSiebenSat.1-Vermarkters
SevenOne Media als Kaufmotiv.


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The publisher indicated in each case (see company info by clicking on image/title or company info in the right-hand column) is solely responsible for the stories above, the event or job offer shown and for the image and audio material displayed. As a rule, the publisher is also the author of the texts and the attached image, audio and information material. The use of information published here is generally free of charge for personal information and editorial processing. Please clarify any copyright issues with the stated publisher before further use. In case of publication, please send a specimen copy to service@pressebox.de.