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Propellerhead Rack Extension Plug-in Platform Continues Rapid Growth
Over 230 Reason Rack Extensions now available, including several by acclaimed developer Rob Papen
"Thanks to participation from the industry's leading software developers, and an overwhelmingly positive response from Reason customers, the Rack Extension platform is expanding faster than we ever anticipated," stated Timothy Self, Propellerhead VP of Product Marketing. "By offering developers a turnkey solution for building, marketing, and selling Rack Extensions, we're helping them to reach the vast Reason user community-while simultaneously giving Reason customers access to more inspiring instruments and effects so they can take their music even further."
Veteran software designer Rob Papen was one of the first developers to embrace the Rack Extension platform, and his products like Predator-RE, SubBoomBass-RE and others rank among the best-selling and highest-rated in the Propellerhead online store. "The Rack Extension platform significantly expands our potential customer base," said Papen. "The Propellerhead user community is very large and it's exciting to make Rob Papen soft synths and effects available right inside the Reason rack.
"Developing Rack Extensions saves us lots of time since Propellerhead handles the marketing support, sales, and distribution. Since the Rack Extensions we create work across Mac and PC, we just have to create one version of the software and Propellerhead makes it available on both operating systems. We don't have to worry about incompatibilities and differences between hosts. Plus, the Rack Extensions we create are forward-compatible with future versions of Reason, which lowers the burden on our development team."
Rob Papen plans on continuing to develop innovative sonic tools for the Rack Extension platform. "The new Rack Extension platform offers Reason users a huge advantage," he concluded. "The consistent workflow, seamless operation, and legendary ease of use open up a whole new world of possibilities. Everything fits together, making the rack more than the sum of its parts. I'm intrigued by the challenge of creating something new especially for Reason-something that will grow in Reason in its own way."
For the full interview with Rob Papen, click here.
About Rack Extensions
Since its release in 2012, Propellerhead's Rack Extension platform has emerged as a powerful audio plug-in format, with over 600 active developers and more than 200 instruments and effects now available via the Propellerhead online store. Rack Extensions integrate seamlessly into the Reason rack, combining excellent sound, smooth workflows, and rock-solid stability with the intuitive routing, automation, deep editing, and flexibility that Reason users expect.
About Propellerhead Software
Formed in 1994, Propellerhead Software is a privately owned company based in Stockholm, Sweden. Renowned for its musician-centric approach, Propellerhead has created some of the world's most innovative music software applications, interfaces and technology standards. Musicians, producers and the media have praised Figure, Reason, ReCycle and ReBirth applications for being inspiring, great sounding and of impeccable quality. Technologies such as ReWire and the REX file format are de-facto industry standards, implemented in all major music software. Today, Propellerhead's products are used all over the world by hundreds of thousands of professionals and enthusiasts for all kinds of music making. http://www.propellerheads.se
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