Business opportunities for German investors in Pakistan and Oman

Consul Dr. Poetis successfully completes market entry negotiations in Islamabad and Muscat

(PresseBox) ( Pullach, )
During a recent trip to Pakistan and Oman on behalf of German clients, Consul Dr. Poetis once more had the opportunity to present the benefits of a cooperation with German industry leaders as well as with SMEs as 'hidden champions' to potential partners identified by the POWERGROUP. Based on his assignment and broad network as Honorary Consul of Pakistan for Bavaria and Baden-Württemberg, Dr. Poetis developed the concept 'Made in Pakistan with German Engineering' which has since been adopted by the strategy consultancy POWERGROUP as market entry and joint venture identification tool for their clients from both Germany and Pakistan.

Pakistan’s Federal Minister for Defence Production embraces German Technology

On September 22, Pakistan's Federal Minister for Defence Production Rana Tanveer Hussain welcomed Dr. Poetis and his team in the Ministerial Building. The Ministry is in charge of several state-owned manufacturing facilities and supports Pakistan's Armed Forces with import and export related matters. Minister Hussain stated a keen interest in determining the potential for technological transfer by German cooperation partners. The opportunity of establishing joint ventures between Pakistani and German corporations represented by the POWERGROUP was discussed in particular.

SAIF Group to expand cooperation with German companies

In March of this year, the POWERGROUP's CEO Dr. Poetis was invited by the board members of the Islamabad-based SAIF Group to present the concept 'Made in Pakistan with German Engineering'. The SAIF Group is one of the leading industrial and services conglomerates of Pakistan, with particular emphasis on telecommunications, textiles, real estate development, and more recently oil and gas exploration. Based on Dr. Poetis' recommendation, the SAIF Group subsequently extended their cooperation with German manufacturers and launched negotiations with further German companies introduced by the POWERGROUP.

Anwar Saifullah Khan, Co-Chairman of the SAIF Group, took the opportunity of the meeting on September 23 to emphasise the regulatory, political and social context of Pakistan‘s business environment which enables to successfully operate joint ventures in Pakistan and sets the groundwork to enhance the German-Pakistan business relationship.

Pakistan’s premier logistics and construction organization

On the same day, Dr. Poetis was invited to meet Lt. General Javed Mahmood Bukhari, Officer in Charge at National Logistics Cell (NLC) of Pakistan. Dr. Poetis expressed his gratitude towards Lt. General Bukhari and his staff for this rare opportunity to visit the NLC premises. Lt. General Bukhari and Dr. Poetis discussed current and future logistics and construction projects which will further strengthen Pakistan's position as geo-strategic hub and economic link to China. Moreover, do these projects provide cooperation opportunities for international development partners. Dr. Poetis agreed to conduct research on suitable partners for NLC and introduce them for concrete project negotiations.

Pharmaceutical research and advances in regulations

Raheel Akhtar Yousafzai Khan, Chairman of the Drug Court Islamabad, called on Dr. Poetis to discuss the judicial system with special regards to the role of the Drug Courts in Pakistan. Established by the Federal Government, the Pakistani Drug Courts aim to regulate the Pakistani pharmaceutical industry and support chemists and hospitals in their research. Best practise cases are being shared by the courts in order to support Pakistani researchers in their work.

Oman seeking global location marketing strategy

Following the meetings in Pakistan, Dr. Poetis had the opportunity to meet with His Highness Sayyid Faisal bin Turki Al Said, Director General of Ithraa, in Oman's capital city Muscat on September 26. Ithraa is Oman's Investment Promotion and Export Development Authority. His Highness Sayyid Faisal bin Turki Al Said and his dedicated team provided examples of Oman's accelerating business competitiveness and productivity. The Ithraa representatives further explained Oman's vision to become a prime location to attract international business and as well as Oman's strategy to establish bilateral joint venture projects. Dr. Poetis and Mrs Patricia Poetis, the POWERGROUP's Chief Creative Officer, introduced examples of their group's expertise in location marketing and investment promotion which successfully has been transferred into strategies attracting investors to major German cities. Dr. Poetis confirmed that European investors and German companies in particular could be attracted to Oman, provided a coherent location strategy for Oman as business hub can be established and communicated successfully. The parties agreed to further discussions in order to develop a stringent location marketing and investment promotion strategy.

Hussain Ahmed Jawaad Ghuloom, CEO of Al-Waqia Shoes, invited Consul Poetis to visit their shoe production site near Muscat. The Al-Waqia Shoes manufacturing facility was established in 1996 and since produces and exports safety, military, and uniform footwear internationally. Mr Ghuloom stated his concern about the increased competition from China which results in outpricing many producers from the region. Dr. Poetis provided examples of his experience with business collaborations following the model of 'Made in Pakistan with German Engineering' which in particular enables German companies to access Pakistan's highly competitive production industry while maintaining the quality expected by European clients and end-consumers. The same model could be applied for Oman-based manufacturers such as Al-Waqia Shoes to maintain their competitiveness. Mr Ghuloom confirmed his interest to move production volume from a cooperation site in China to Pakistan. Dr. Poetis further explained that at the same time, cooperation with well-established German brands could be introduced to accelerate sales and strengthen Oman as economic hub.

State-of-the-art healthcare project in Oman

Cyclone Group, operating as an infrastructure development company in Oman, presented to Dr. Poetis and his team their exciting infrastructure strategy for Al Madina A'Zarqa - a city being built from scratch in the Sultanate. Al Madina A'Zarqa is to become Oman's base for medical treatment, with excellently equipped hospitals and hotels for those accompanying the patients or seeking privacy during their treatment. In discussions with the Cyclone Group's CEO Richard Russell and his project development experts, type 2 diabetes was mentioned as a particular threat to modern society. Tremendous governmental as well as private funds are being invested to prevent as well as to treat the spread of diabetes. Dr. Poetis introduced healthcare-related projects recently supervised by the POWERGROUP and offered the prospect to introduce potential European cooperation partners from a medical background as well as for infrastructure development.
Furthering international cooperation

Following the two weeks of negotiations in Pakistan and Oman, the POWERGROUP's team has proceeded to introduce the projects under discussion to their German clients seeking market entry or sales acceleration. Dr. Poetis emphasises in particular the mutual, bilateral business potential which can be derived from these opportunities: "The POWERGROUP's ties are getting ever closer to our international partners and clients, be they from a governmental, institutional or private background. We would like them to benefit from our interconnectedness which is largely enabled through my parallel role as Honorary Consul of Pakistan. What is a door-opener for us, shall also serve as a business accelerator to our partners. We look forward to supporting their market entry and initiate further bilateral collaboration."
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