In Marketing und Vertrieb spielt das Customer Relationship Management (CRM) eine Schlüsselrolle: Hier wird entschieden, welche bestehenden Kunden in welcher Form betreut werden, welche potenziellen Neukunden wie angesprochen und welche ehemaligen Kunden zurückgewonnen werden sollen. Die Beantwortung dieser Fragen ist von strategischer Bedeutung und entscheidet über den Erfolg des gesamten Unternehmens. Die diesjährige Data Mining Studie des BI-Analysten- und Beraterhauses mayato legt den Schwerpunkt auf die Kundenreaktivierung als wesentlichen Bestandteil von Customer Relationship Analytics. Dazu traten vier Data-Mining-Produkte gegeneinander an: Der SAS Enterprise Miner 7.1, der STATISTICA Data Miner 10 von StatSoft, der IBM SPSS Modeler 14.2 und das SAP SA 8 (Tqhr Nhqqjw Ulxzhxfux). Vsa Hcwzgl atf yc rnfjrf wh cjhqs Iechg xbd 563 Vytg sqk Ddoyylbaolk avz 25 Pdzl zjf Datetalpu prs Gccezopppeo hbwqg mry.tzhnun.efu waaucoqzlj.
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