PopCap Auctions Game Art For Charity

One-of-a-Kind Pieces Up For Grabs with proceeds going to SpecialEffect / UK and US contributions on display at Mash Clothing, Oxford Street

(PresseBox) ( Dublin, Ireland, )
PopCap Games, the worldwide leader in casual games, today announced a series of online charity art auctions that will run until 12th July 2011 at www.ebay.com/popcap. The auctions involve the sale of 34 pieces of PopCap art - both original pieces and one-of-a-kind commissions. Each weekly wave of seven-day auctions will consist of up to nine items, with all proceeds benefitting both UK charity, SpecialEffect and Starlight Children's Foundation in the US.

In the company's very first eBay charity auction, PopCap is giving consumers the opportunity to bid on once-in-a-lifetime items from the PopCap vault and specially commissioned pieces of artwork inspired by PopCap titles.

The UK's contribution to the auction is DJ Brainz, a spectacular six-foot-by-six-foot graffiti canvas homage to hit PopCap's Plants vs. Zombies(TM) title. The huge and vibrant piece features a DJ'ing zombie and was created by Julian Johnson of the London-based urban art collective, Graffiti Life. UK fans will be able to view Johnson's piece, amongst others, at top London skate wear shop, Mash Clothing at 73 Oxford Street, London W1D 2EP, from today.

With the help of Kompolt, an auction management firm for charities and non-profit organisations, PopCap is giving consumers a chance to bid on once-in-a-lifetime items from the PopCap vault in the very first PopCap eBay charity auction. The month-long series of auctions will also include items such as original concept sketches from Plants vs. Zombies, Bookworm® and Peggle®; game-themed ceramic sets; a six-foot-by-six-foot graffiti painting of a DJ'ing zombie; a blue neon Bejeweled® diamond; personalised sketches and more.

"As videogames become as mainstream a lifestyle entertainment as watching movies or reading books, game elements such as art and music are getting increased recognition at an artistic level - and becoming collectible. We thought this was a good way for both PopCap to offer something truly original to fans of our games - while also supporting children and young people in need." said Cathy Orr, Senior Director, International PR, PopCap Games.

As a truly global company, PopCap will donate 100 per cent of all proceeds from the auctions to SpecialEffect in the United Kingdom and the Starlight Children's Foundation in the United States, two nonprofits dedicated to helping seriously ill and disabled children.

Dr Mick Donegan, Director and Founder of SpecialEffect, said: "SpecialEffect has long been a fan of PopCap and their dedicated outreach to helping children in need. We've used several of their games for the disabled young people we work with - a particular favourite being Peggle because with our specialist support, it can even be played by young people who are paralysed - just by moving just their eyes! An auction of this magnitude is sure to not only raise the spirits of those winning the items, but also the spirits of those who'll be helped by the proceeds."

Since the company was founded in 2000, PopCap has donated money and games totalling hundreds of thousands of dollars to support children's charities including Make-a-Wish Foundation, Child's Play, Children in Need, Childhaven, Drawing Dreams Foundation, and Art with Heart among others.

For more information about the PopCap charity art auction, visit www.ebay.com/popcap.

About Mash Clothing

Mash Clothing is at 73 Oxford Street, for more information visit http://www.mashclothing.com/.

About charity partner SpecialEffect

SpecialEffect is UK wide charity dedicated to helping all young people with disabilities to enjoy computer games and other creative interests through cutting edge technology - for rehabilitation, inclusion and pure fun! SpecialEffect's achievements include the world's first fully-accessible games suite at the world's first children's hospice Helen and Douglas House and award-winning games roadshows as well as establishing the SpecialEffect Centre in Oxfordshire that was recently opened by Prime Minister David Cameron. We have also recently launched our Loan Library, inspired by our work helping injured soldiers through to young people with degenerative conditions who can no longer play in any other way. We do whatever it takes, giving the time, patience and expertise, because we've seen first-hand the kick-start it has on motivation, self-esteem, confidence and quality of life. To learn more about SpecialEffect, please visit www.specialeffect.org.uk.

About charity partner Starlight Children's Foundation

For 25 years, Starlight Children's Foundation has been dedicated to helping seriously ill children and their families cope with their pain, fear and isolation through entertainment, education and family activities. Starlight's programs have been proven to distract children from their pain, help them better understand and manage their illnesses, and connect families facing similar challenges so that no one feels alone. Through a network of chapters and offices, Starlight provides ongoing support to children, parents and siblings in all U.S. states and Canadian provinces with an array of outpatient, hospital-based and Web offerings. Programs are also delivered internationally through affiliates in Australia, Japan and the United Kingdom. To learn more about Starlight Children's Foundation, please visit www.starlight.org.
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