Fehler bei der Existenzgründung vermeiden Auf hochfliegende Hoffnungen folgt oft die Ernüchterung: Bereits in der Gründungsphase scheitern viele Jungunternehmer. Die Gründe sind vielfältig, aber oft auch vermeidbar. Immer wieder bleibt der Erfolg aus, weil elementare Voraussetzungen nicht erfüllt sind. Der Jungunternehmer sollte sich nicht ausschließlich auf seinen Optimismus verlassen, sondern auf alle Eigenarten des Marktgeschehens vorbereitet sein.
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