Summit Global Announces plawa to be the Authorized Distributor of Polaroid Branded Digital Imaging Products for Germany, Austria, Switzerland and France

Salt Lake City/UT, (PresseBox) - The Summit Global Group, a world leader in the research and application of design, development and distribution for digital imaging products announced today that plawa-feinwerktechnik GmbH & Co. KG is to be the partner chosen for marketing the latest assortment of Polaroid consumer imaging products in Germany, Austria, Switzerland and France. They will also support the sales efforts in Eastern Europe.

This announcement follows an earlier press release issued by PLR IP Holdings, the entity that owns the Polaroid brand, declaring an exclusive 5-year license agreement with Summit Global Group to produce and distribute Polaroid-branded digital still cameras, digital video cameras, digital photo frames and Polaroid PoGo(TM) mobile products world-wide.

Summit Global leadership has been a trusted partner to the Polaroid brand for over eight years, and can therefore ensure continuity and reliability in developing products for one of the world's most recognized brands. "Summit Global's leadership in digital imaging provides a truly unique opportunity to strengthen relations with a public that has for years enjoyed the unique experience the Polaroid brand delivers, making Polaroid relevant in the age of digital products," said Giovanni Tomaselli, Managing Director of Summit Global.

Effective immediately, plawa is taking over the exclusive distribution rights for Polaroid branded photography products. As the new distributor, plawa will also take on the manufacturer's guarantee, into the future. The current product range will be presented at IFA in Berlin. : By choosing the skills and professional expertise of plawa, Summit Global is guaranteeing stability and trust in the marketplace. Plawa, who, over the last 40 years, has shown great loyalty to the photographic industry, will also participate in the strategic product development of the new Polaroid products.

"With the Polaroid brand, we will be able to better expand our position in the market, and we are a reliable partner for the industry. We plan gain significant market share in Germany in 2010", stated Michael Roessler, Managing Director of plawa-feinwerktechnik GmbH & Co. KG. "Specialty retailers and customers at large consumer electronics retail chains will now have access to an even larger product portfolio of high value photography products.

The current Polaroid products will be presented at IFA in Berlin from September 4th to 9th, 2009, in Hall 17, Booth 109. You can find the plawa and Polaroid logos, as well as this press release, for download, at:


The Summit Global Group is a world-wide consortium of leading design, development and distribution firms for imaging products. Headquartered in Salt Lake City, and with offices in New Jersey, Minnesota, Boston, Hong Kong and China, Summit Global manages the licensing, production and distribution needs for a global clientele.

plawa-feinwerktechnik GmbH & Co. KG

plawa-feinwerktechnik GmbH & Co. KG was founded in 1969 and very quickly became a market leader in Germany in slide projectors and film rolls. In 2000, the company entered the digital photography market. Today, the company is a licensee and manufacturer of digital AgfaPhoto photo and video cameras, as well as the distributor of Polaroid products for digital photography. plawa sells photo and video accessories under the UNOMAT brand. The company, from its home base in Uhingen, Germany, supplies Photo specialty retailers, large consumer electronics retail chains, and grocery retailers throughout Europe. plawa is a member of CIPA - the Camera & Imaging Product Association, in Japan.

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